Master of Science in Business Analytics
Discover the best ways to analyze big data in today’s fast-changing, data-driven world. The Master of Science in Business Analytics (MSBA) program gives you a deep understanding of how to analyze large amounts of data and provide innovative solutions to modern business challenges. Our program attracts students from diverse academic backgrounds who are seeking to strengthen their quantitative abilities and want to specifically address how companies can fuel growth and change through data.
Why Get a Smith MS Business Analytics Degree?
Maryland Smith’s MSBA program teaches you how to solve pressing business challenges by applying analytics tools, software, programming and other technologies to your work. Whether you have a liberal arts or quantitative undergraduate degree, we offer resources that introduce you to code, IT and key mathematical concepts so that you'll leave the program competent and confident in your skills. You'll also gain a solid business management foundation that will help you communicate your findings to leadership and get ahead in the business world.
Our MSBA students pursue competitive and exciting opportunities in their fields after graduating. Their experiences at Maryland Smith helped them to expand their network, solidify their career goals and prepared them to perform their job responsibilities a step above the rest.
“My data analysis courses not only sharpened my SQL, Python and analytical skills, but also helped me present findings in the best way. I frequently use these skills when I handle business data requests from my clients at work.”
Lavanya Rallabandi, MSBA ’19
BTech Electronic Communications and Engineering
“I’m grateful for the amazing friendships and opportunities Smith has provided me. The environment is inclusive and this community is behind me all the way.”
Pearl Yu, MSBA ’19
BS Business Administration and Management
“I was confused about which elective to take. I emailed Tunay Tunca, and he gave a detailed response about each course. His accessibility was extremely valuable.”
Sahitya Angara, MSBA ’20
Business Intelligence Engineer
“Being able to interact and share experiences with students from all over the world is a rare opportunity. I've learned and expanded my knowledge of people from places I didn’t know much about.”
Bing Wu, MSBA ’19
BE Materials Science
Data Scientist, SAP
MS Business Analytics at a Glance
Available as a Plus 1 Program
If you're a current University of Maryland freshman, sophomore or junior, you can pursue your MS Business Analytics degree through the Plus 1 program. You’ll save time and thousands of dollars on graduate tuition though this accelerated business master’s program.
Apply and Receive Admissions Benefits
Maryland Advantage can make it easier for applicants who have completed their undergraduate and/or graduate degree in the United States to transition into the business master’s program by helping them save money on tuition, skip graduate entrance exams and get personalized career counseling before starting their program.
Acquire Valuable Skills
Our Master of Science in Business Analytics (MSBA) students are data-informed thinkers who excel in calculus, linear algebra, statistics and other quantitative subjects. We’ll build on your talents by teaching you the ins and outs of popular tools and concepts, including:
- Amazon Web Services
- Artificial Intelligence
- Business Value of Big Data
- Digital Marketing Strategies
- Excel Solver and Solver Table
- Google Analytics
- Linear, Integer and Nonlinear Optimization
- Machine Learning
- Monte-Carlo Simulation
- Price Optimization
- Price-Response Functions
- Structured Problem-Solving Process
- Text Analytics
- Time Series Forecasting
Learn from Expert Faculty
Your professors are savvy, well-connected leaders whose research has changed the world of business analytics. They will push you to take your skills to the next level and offer valuable guidance as you navigate your coursework and career.
European research paper of the year award recipient
Expert in using data science for business analytics, advertising and crowdfunding
INFORMS, Legg-Mason Teaching Innovation and Maryland Smith Distinguished Teaching award recipient
Expert in data mining, computational marketing, logistics and optimization
Allen J. Krowe award recipient
Expert in forecasting, supply chain risk and the economics of security
Where Your Degree Can Take You
Sources: Maryland Smith’s Office of Career Services, GMAC, Bureau of Labor Statistics
Picture Yourself in These Job Roles
“My team worked with an international retailer, using Google Analytics to run a marketing campaign for their business. I used data to drive their decision making.”
MS Business Analytics '19
Advisory Consultant, Deloitte
Businesses who have Hired our MS Business Analytics Grads
Boost Your Professional Skills
Maryland Smith’s Office of Career Services (OCS) can help you bridge the gap between being a student and an employed professional. You’ll have one-on-one access to a career coach who will provide you with personalized tips on how to articulate your strengths when interacting with your future employer.
Connect With Your Classmates
You’ll have plenty of opportunities to make connections at Smith and engage in exciting social activities through the Smith Masters Student Association. You can join an business analytics-related club or others that provide you with general connections and skills.
MSBA Advisory Council
Advisory Councils keep us actively engaged with industry leaders and experts, who bring their real-world experience to help shape what students learn, match classroom lessons to real-world needs, and widen the pipeline for internship and job opportunities.