Marketing Department

Welcome to the Marketing Department at the University of Maryland’s Robert H. Smith School of Business.

The department offers courses and programs leading to BS, MS and PhD degrees. In addition, it plays a significant role in providing marketing courses with the Smith School’s MBA program.

The Smith School's marketing department combines leading scholars who have had a profound influence on the discipline with young scholars showing great promise and potential for impact.

The department scholarship enables Smith School marketing graduates — both at the MBA and undergraduate levels — to develop a mastery of the traditional foundations of marketing with the ability to apply cutting-edge research insights to drive strategic decision-making. The marketing department scholarship is supported by an active PhD program, the Center for Excellence in Service, the Center for Digital Technology, Analytics and Data Science and the Smith Behavioral Lab.

Student Involvement

Getting involved is the name of the game for Smith marketing students. Whether you’re in the Strategic Design Fellows program or a member of UMD AMA, there’s always something going on. 

Strategic design fellows is a three-semester program for Smith undergraduates that focuses on design thinking and the strategic intersection of design and business using an experiential learning approach. The courses include design applications, digital marketing, and computer graphics. Students are prepared for careers in advertising agencies and other firms as creative consultants and graphic designers, among many other professional positions. Admission is competitive and for juniors at the Smith School. Learn more about this exciting program at their website.

UMD AMA’s mission is to enhance the members' educational, professional, and social experience through the application of marketing skills and exposure to the vast array of opportunities that lie beyond the classroom.

The club wins lots of awards – both here at Maryland as well as nationally. They are a top 25 chapter, meaning they are in the top 25 of more than 400 collegiate AMA chapters. Last year UMD AMA won the SUSA Club-of-the-Year Award, and Professors Mary Beth Furst and Carol Cron won Outstanding Club Advisor. 

UMD AMA is much more than just a student organization. They are a community of fun, creative, and driven undergraduate students who are 100% dedicated to helping each other grow and succeed in both college and beyond. The focus is on developing members through providing connections to companies, gatherings among like-minded students, learning opportunities, and projects to gain real-world experience. Students have the opportunity to participate in case competitions, attend the collegiate AMA conference in New Orleans, and go on-site visits to marketing firms and corporate headquarters.

In the fall UMD AMA hosts the Undergraduate Marketing Conference which features corporate keynote speakers, a case competition, panel discussions with marketing alumni, and a networking event with numerous alumni in marketing.

Marketing News

Journal of Service Research Having an Even Bigger Impact

The Journal of Service Research, founded by Maryland Smith’s Roland Rust and sponsored by Smith’s Center for Excellence in Service, is…

Read News Story : Journal of Service Research Having an Even Bigger Impact
Frontiers in Service Conference to Explore ‘Service in the World of AI and Digital Technologies’

Industry Leaders and prominent academics will meet to discuss and share research on “Service in the World of Artificial Intelligence and…

Read News Story : Frontiers in Service Conference to Explore ‘Service in the World of AI and Digital Technologies’
AMA Chapter Wins National Accolades

The Maryland Smith chapter of the American Marketing Association drew several accolades at the 2021 International Collegiate Conference…

Read News Story : AMA Chapter Wins National Accolades

Insights & Research

Marketing Lessons Learned from the Tokyo Olympics

Read the article : Marketing Lessons Learned from the Tokyo Olympics
Checking In on Hotels

Why You’re Likely To See Robots on Your Next Vacation

Read the article : Checking In on Hotels
Nothing But Net Gains for NBA Playoff Viewership Share

How the NBA is Recovering After the Bubble

Read the article : Nothing But Net Gains for NBA Playoff Viewership Share
Gamifying Fashion

With the Latest Industry Adoption, Maryland Smith Expert Explains the Pros and Cons of Gamifying Customer Experience

Read the article : Gamifying Fashion
Pajamas vs Pantsuits: The New Work Attire

How Office Fashion is Evolving

Read the article : Pajamas vs Pantsuits: The New Work Attire


Contact Us

Department Chair
David Godes
Dean's Professor of Marketing

Associate Chair
Roxanne Lefkoff
Clinical Professor

Department Manager
Carol Cron
3448 Van Munching Hall 
University of Maryland 
College Park, MD 20742 
Phone: 301-405-8149

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