Marketing Department

Welcome to the Marketing Department at the University of Maryland’s Robert H. Smith School of Business.

The department offers courses and programs leading to BS, MS and PhD degrees. In addition, it plays a significant role in providing marketing courses with the Smith School’s MBA program.

The Smith School's marketing department combines leading scholars who have had a profound influence on the discipline with young scholars showing great promise and potential for impact.

The department scholarship enables Smith School marketing graduates — both at the MBA and undergraduate levels — to develop a mastery of the traditional foundations of marketing with the ability to apply cutting-edge research insights to drive strategic decision-making. The marketing department scholarship is supported by an active PhD program, the Center for Excellence in Service, the Center for Digital Technology, Analytics and Data Science and the Smith Behavioral Lab.

Student Involvement

Getting involved is the name of the game for Smith marketing students. Whether you’re in the Strategic Design Fellows program or a member of UMD AMA, there’s always something going on. 

Strategic design fellows is a three-semester program for Smith undergraduates that focuses on design thinking and the strategic intersection of design and business using an experiential learning approach. The courses include design applications, digital marketing, and computer graphics. Students are prepared for careers in advertising agencies and other firms as creative consultants and graphic designers, among many other professional positions. Admission is competitive and for juniors at the Smith School. Learn more about this exciting program at their website.

UMD AMA’s mission is to enhance the members' educational, professional, and social experience through the application of marketing skills and exposure to the vast array of opportunities that lie beyond the classroom.

The club wins lots of awards – both here at Maryland as well as nationally. They are a top 25 chapter, meaning they are in the top 25 of more than 400 collegiate AMA chapters. Last year UMD AMA won the SUSA Club-of-the-Year Award, and Professors Mary Beth Furst and Carol Cron won Outstanding Club Advisor. 

UMD AMA is much more than just a student organization. They are a community of fun, creative, and driven undergraduate students who are 100% dedicated to helping each other grow and succeed in both college and beyond. The focus is on developing members through providing connections to companies, gatherings among like-minded students, learning opportunities, and projects to gain real-world experience. Students have the opportunity to participate in case competitions, attend the collegiate AMA conference in New Orleans, and go on-site visits to marketing firms and corporate headquarters.

In the fall UMD AMA hosts the Undergraduate Marketing Conference which features corporate keynote speakers, a case competition, panel discussions with marketing alumni, and a networking event with numerous alumni in marketing.

Marketing News

New Faculty Strengthen Smith’s ‘Grand Challenges’ Strategy

Balaji Padmanabhan is among the earliest professors to bring machine learning into an MBA program. Sining Song’s research explores…

Read News Story : New Faculty Strengthen Smith’s ‘Grand Challenges’ Strategy
2023 Faculty and Staff Recognition Awards

One of the world’s top schools for business research, Maryland Smith also is where students experience top-level teaching in a highly…

Read News Story : 2023 Faculty and Staff Recognition Awards
Smith’s Strategic Design Fellows Team Finishes Third in AMA Competition

A Strategic Design Fellows team representing the University of Maryland’s Robert H. Smith School of Business tied for third place in the…

Read News Story : Smith’s Strategic Design Fellows Team Finishes Third in AMA Competition

Insights & Research

Why the UFC-WWE Merger is a One-Two Marketing Punch

Read the article : Why the UFC-WWE Merger is a One-Two Marketing Punch
Utilizing Data-Driven Approaches in Business

Smith’s P.K. Kannan discusses separate studies with MBAGRADSCHOOLS on AI's role in competition identification and on social media’s impact on pricing.

Read the article : Utilizing Data-Driven Approaches in Business
Travelers Refusing Upgrades to Sit Near Loved Ones Illustrates New Consumer Behavior Findings

Read the article : Travelers Refusing Upgrades to Sit Near Loved Ones Illustrates New Consumer Behavior Findings
Smith Researchers Address Liver Transplant Geographic Inequities

Read the article : Smith Researchers Address Liver Transplant Geographic Inequities
It’s Been Over 20 Years, But NBA on NBC May Become a Thing Again

Read the article : It’s Been Over 20 Years, But NBA on NBC May Become a Thing Again
A Huge Shakeup at McDonald’s: What Does it Mean for the Fast Food Giant’s Future?

Read the article : A Huge Shakeup at McDonald’s: What Does it Mean for the Fast Food Giant’s Future?

 

Contact Us

Department Chair
Amna Kirmani
Ralph J. Tyser Professor of Marketing

Associate Chair
Roxanne Lefkoff
Clinical Professor

Department Manager
Laura Steeg, Department Coordinator
Robert H. Smith School of Business
3448 Van Munching Hall
University of Maryland
College Park, MD 20742
Phone: 301-405-8149
Email: lsteeg@umd.edu

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