Marketing Department

Welcome to the Marketing Department at the University of Maryland’s Robert H. Smith School of Business.

The department offers courses and programs leading to BS, MS and PhD degrees. In addition, it plays a significant role in providing marketing courses with the Smith School’s MBA program.

The Smith School's marketing department combines leading scholars who have had a profound influence on the discipline with young scholars showing great promise and potential for impact.

The department scholarship enables Smith School marketing graduates — both at the MBA and undergraduate levels — to develop a mastery of the traditional foundations of marketing with the ability to apply cutting-edge research insights to drive strategic decision-making. The marketing department scholarship is supported by an active PhD program, the Center for Excellence in Service, the Center for Digital Technology, Analytics and Data Science and the Smith Behavioral Lab.

Student Involvement

Getting involved is the name of the game for Smith marketing students. Whether you’re in the Strategic Design Fellows program or a member of UMD AMA, there’s always something going on. 

Strategic design fellows is a three-semester program for Smith undergraduates that focuses on design thinking and the strategic intersection of design and business using an experiential learning approach. The courses include design applications, digital marketing, and computer graphics. Students are prepared for careers in advertising agencies and other firms as creative consultants and graphic designers, among many other professional positions. Admission is competitive and for juniors at the Smith School. Learn more about this exciting program at their website.

UMD AMA’s mission is to enhance the members' educational, professional, and social experience through the application of marketing skills and exposure to the vast array of opportunities that lie beyond the classroom.

The club wins lots of awards – both here at Maryland as well as nationally. They are a top 25 chapter, meaning they are in the top 25 of more than 400 collegiate AMA chapters. Last year UMD AMA won the SUSA Club-of-the-Year Award, and Professors Mary Beth Furst and Carol Cron won Outstanding Club Advisor. 

UMD AMA is much more than just a student organization. They are a community of fun, creative, and driven undergraduate students who are 100% dedicated to helping each other grow and succeed in both college and beyond. The focus is on developing members through providing connections to companies, gatherings among like-minded students, learning opportunities, and projects to gain real-world experience. Students have the opportunity to participate in case competitions, attend the collegiate AMA conference in New Orleans, and go on-site visits to marketing firms and corporate headquarters.

In the fall UMD AMA hosts the Undergraduate Marketing Conference which features corporate keynote speakers, a case competition, panel discussions with marketing alumni, and a networking event with numerous alumni in marketing.

Marketing News

The Smith School Announces Eight New Faculty Members

As courses convene for the new academic year, the Smith School is welcoming eight new scholars to its faculty.

Sean Cao is…

Read News Story : The Smith School Announces Eight New Faculty Members
Reflections from Maryland: Visiting Scholar Describes Study Under Smith’s Roland Rust
Jan Oskar Bolin recently traveled from Norway to College Park to audit a PhD Seminar on Marketing Strategy under Maryland Smith’s Roland…
Read News Story : Reflections from Maryland: Visiting Scholar Describes Study Under Smith’s Roland Rust
Why Companies Can’t Treat Every Holiday as a ‘Holiday’

UMD Marketing Expert Sees Mistakes in Commercializing of Juneteenth

Read News Story : Why Companies Can’t Treat Every Holiday as a ‘Holiday’

Insights & Research

Retail’s Inventory Glut

Businesses are Clearing Excess Stock for Peak Season. Smith’s Jie Zhang Analyzes the Tactics and Implications

Read the article : Retail’s Inventory Glut
Swallowing Sticker Shock at the Grocery Store

Read the article : Swallowing Sticker Shock at the Grocery Store
Third-Party Apps for Brand-Customer Interaction, Smith Expert Gives Pros and Cons

Read the article : Third-Party Apps for Brand-Customer Interaction, Smith Expert Gives Pros and Cons
How Target Missed the Mark on Inventory

Read the article : How Target Missed the Mark on Inventory

 

Contact Us

Department Chair
Amna Kirmani
Ralph J. Tyser Professor of Marketing

Associate Chair
Roxanne Lefkoff
Clinical Professor

Department Manager
Laura Steeg, Department Coordinator
Robert H. Smith School of Business
3448 Van Munching Hall
University of Maryland
College Park, MD 20742
Phone: 301-405-8149
Email: lsteeg@umd.edu

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