Marketing Department
Marketing Department
What is Marketing?
At its very essence, marketing revolves around people. It hinges on understanding both the consumer and the marketplace to devise products, services and experiences that deliver superior value not only to customers but also to society at large. Marketing professionals possess essential skills to succeed in this dynamic field such as:
with target markets.
Marketing professionals pursue thriving careers in advertising, branding, design, consulting, market research and analysis, business development, public relations, and communications.
U.S. News Report, 2022
QS, 2023
AMA Journals, 2022
Smith Marketing Department
UMD is home to world-renowned marketing faculty who have extensive research expertise, practical marketing knowledge, and vast teaching experience at both the undergraduate and graduate levels. Our faculty have a range of expertise in areas such as consumer behavior, competitive marketing strategy, social influence, brand identity, sales management, and consumer analytics.
Supported by an active PhD program, the Center for Excellence in Service and the Smith Behavioral Lab, the marketing department faculty is fully supported in developing original research while giving undergraduate and graduate marketing students the ability to apply cutting-edge research insights to drive strategic decision-making.
Faculty
The Marketing Department prides itself on being home to a diverse group of award-winning professionals in the industry. Our faculty expertise ranges from understanding consumers to understanding markets and firm behavior, encompassing marketing analytics, artificial intelligence, customer equity and service productivity, digital markets and digital content, mobile marketing, social networks, goals and emotions, variety-seeking, agent-based models, pricing, social influence, and eye-tracking research. Please view our full faculty list for more information.
Faculty Research & Insights
Connection to DC and Northeast Market
The Washington, D.C. - Baltimore area presents Smith Marketing students with a thriving ecosystem of possibilities for networking, hands-on learning, internships, and career opportunities. This dynamic region houses prominent federal agencies, corporate headquarters such as Amazon, Marriott and Hilton, advertising and digital agencies such as Ogilvy, Edelman and FlyWheel Digital, along with numerous influential nonprofits. 42% of our marketing undergraduates accept full-time positions in the metro DC area, 24% in New York City, and 14% in Baltimore. Moreover, with over 34,000 of our impressive 70,000+ alumni residing in the surrounding metroplex, encompassing Baltimore, Northern Virginia, and Washington, D.C., our students gain convenient access to an extensive network of accomplished business leaders, offering unparalleled support and connections for their future endeavors.
Marketing News
Contact Us
Department Chair
Amna Kirmani
Ralph J. Tyser Professor of Marketing
Associate Chair
Mary Beth Furst
Associate Area Chair, Marketing
Department Manager
Laura Steeg, Department Coordinator
Phone: 301-405-8149
Email: lsteeg@umd.edu