Marketing

Could This Be the Key To a Better Sharing Economy?

The car you rented as part of your auto-share club reeked of cigarette smoke and a cross-country roadtrip worth of crumbs littered the seats and floor. There was a slight and mysterious stickiness on the gear shift. It made you wonder: Why are some of the vehicles in the car-sharing club kept meticulously tidy while others arrive icky? As the sharing economy grows, heads of companies are wondering the same thing. And they're wondering how they can encourage their customers to be better custodians of the goods they share. In new research, Smith School associate professor Rosellina Ferraro seeks to answer those questions. The study, which focuses on car-sharing, asks: Is customer misbehavior contagious, and what can companies do to encourage customers to be their better selves? Read more...

Faculty in the News

Jan 26, 2017
World Class Faculty & Research
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Roland T. Rust, Distinguished University Professor and David Bruce Smith Chair in Marketing at the University of Maryland’s Robert H. Smith School of Business, was recently interviewed by the American Marketing Association (AMA) in the “Marketing Legends” video series.

Jan 13, 2017
World Class Faculty & Research
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Gaurav Bhalla, adjunct professor at the University of Maryland’s Robert H. Smith School of Business and executive fellow of the Center for Excellence in Service (CES), has been named Executive Education Specialist of the Year by Corporate Vision Magazine, a UK-based media company reaching 130,000 top-tier business professionals with global business news and analysis.

Nov 01, 2016
World Class Faculty & Research
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Professors at the University of Maryland's Robert H. Smith School of Business placed No. 1 in the world for "faculty quality" in The Economist's 2016 full-time MBA rankings, marking the third consecutive year atop the category. Prior to the current run, the school finished No. 2 for faculty quality in 2013. Overall, the Smith School finished No. 47 globally and No. 32 in the United States in the latest rankings, released Oct. 13.

Jun 30, 2016
World Class Faculty & Research
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The American Marketing Association (AMA) has selected Michel Wedel, PepsiCo Professor of Consumer Science at the University of Maryland’s Robert H. Smith School of Business, for its Charles Coolidge Parlin Marketing Research Award.

Why Snapchat’s OMG IPO Is Raising Eyebrows

When Smith School lecturer Jonathan Aberman thinks about Snap Inc. going public, the image that springs to mind is a queue of airplanes, waiting for takeoff, with the parent of the popular Snapchat photo app first on the tarmac. It's because Snap is the first in a line of so-called unicorns – privately held tech companies with an estimated valuation of $1 billion or more – that are expected to launch an initial public offering. And this one, he says, has him feeling a bit wary about them all. Read more...

Should the NFL Worry As Super Bowl Ad Buying Lags?

Fox was unexpectedly scrambling this week to sell the last remaining in-game commercial spots for the Feb. 5 matchup between the New England Patriots and the Atlanta Falcons. Typically, 90 percent of the commercial airtime is sold by October, as advertisers look to stage a presence during one of the year's most-watched television events. This year, however, Fox didn't hit that benchmark until December. Is the lag a harbinger for the league and its broadcast partners? Three experts at the Smith School of Business offer a range of explanations. Read more...

84 Lumber’s Risky Play for Super Bowl Sunday

A U.S.-Mexican border wall: President Donald Trump says he is ready to build one. And 84 Lumber wants to attach one to its brand, starting Super Bowl Sunday. Both have their critics. The Fox Network rejected a proposed Super Bowl commercial from the family-owned Pennsylvania-based construction supplier, saying its depiction of a border wall that blocks people from looking for work in the United States was "too political." But that hasn't deterred 84 Lumber, at least not entirely. Read more...

Guarav Bhalla Named Executive Education Specialist of the Year

Gaurav Bhalla, adjunct professor at the University of Maryland’s Robert H. Smith School of Business and executive fellow of the Center for Excellence in Service (CES), has been named Executive Education Specialist of the Year by Corporate Vision Magazine, a UK-based media company reaching 130,000 top-tier business professionals with global business news and analysis.

Yahoo's Got a Plan, But Does Verizon?

Yahoo Inc.The fate of Verizon's $4.83-billion offer for long-struggling Yahoo Inc. has been pretty murky since a pair of massive breaches was revealed last year, and the recent regulatory filing establishing a new holding company doesn't clarify matters much. What we do know is that if the deal closes, Yahoo has a plan and a name for the $30 billion in assets that are left behind. Those assets, including Yahoo's 15 percent stake in Chinese e-commerce giant Alibaba, would be called Altaba. What's less clear is whether the deal with Verizon will go through at all, and what the future will be for Yahoo CEO Marissa Mayer. Read more...

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