The Center for Global Business (CGB) hosted a conversation with Javier Lopez Gonzalez, senior trade policy analyst at the Organisation for Economic Co-operation and Development (OECD), and William Reinsch, senior adviser and Scholl Chair in International Business at the Center for Strategic and International Studies (CSIS), on Thursday, January 14, 2021, as part of the Distinguished Speakers in International Business Series (DSS).
The marketing department at the University of Maryland’s Robert H. Smith School of Business was recently recognized for prolific research over the last decade by the American Marketing Association (AMA), a leading industry organization. Individual faculty members were recognized for their contributions and for outstanding mentorship to students and junior scholars.
The Smith School's world-class faculty are routinely quoted in leading business and other media, while Smith's innovative programs and research projects also receive attention.
At Maryland Smith, learning is a cooperative effort. And this semester, representatives from PepsiCo worked with Maryland Smith students to teach them about the ins and outs of the sales industry.
This semester in BMGT 350, a marketing principles course offered to nearly 700 students across 11 different sections, took those principles into practice by partnering with PepsiCo for a class project.
The Center for Global Business (CGB) presented the second installment of a new series of webinars by the MAPIT Alliance focused on risk when entering international markets. In the webinar, “Choosing and Entering Foreign Markets,” experts shared helpful tips and best practices about how to make informed, strategic decisions and limit risk when considering expanding businesses internationally. They also provided guidance around the types of information to consider when researching potential