Yi Xu

Associate Professor of Operations Management | Associate Area Chair

4317 Van Munching Hall
Ph.D., The Wharton School, University of Pennsylvania

Yi Xu is an Associate Professor of Operations Management at the Robert H. Smith School of Business at the University of Maryland. He received his Ph.D. in Operations Management from The Wharton School, University of Pennsylvania. His research interests include product assortment optimization, pricing, innovation and new product development, supply chain management, and Marketing and Operations Interface. His research articles have appeared in Management Science, Marketing Science, Production and Operations Management, and Manufacturing and Service Operations Management, among others. He is a Senior Editor of Production and Operations Management. Professor Xu teaches Operations Management, Pricing and Revenue Management, and Lean Management in the MBA, MS, EMBA and Executive Education Programs at the Smith School. He has taught for and consulted with several Fortune 500 companies, government agencies and non-profit organizations on lean management, process improvement, pricing and inventory optimization. Professor Xu has been a frequent presenter and speaker at international conferences.



Xiao, W. and Y. Xu. 2012. The impact of royalty contract revision in a multi-stage strategic R&D alliance. Management Science. 58(12) 2251-2271.

Kok, G. and Y. Xu. 2011. Optimal and competitive assortments with endogenous pricing under hierarchical consumer choice models. Management Science. 57(9) 1546–1563.

Xu, Y., H. Gurnani, and R. Desiraju. 2010. Strategic supply chain structure design for a proprietary component manufacturer. Production and Operations Management. 19(4) 371-389.

Terwiesch, C. and Y. Xu. 2008. Innovation contests, open innovation, and multi-agent problem solving. Management Science. 54(9) 1529-1543.

Cachon, G.P., C. Terwiesch, and Y. Xu. 2008. On the effects of consumer search and firm entry in a multiproduct competitive market. Marketing Science. 27(3) 461-473.

Gurnani, H. and Y. Xu. 2006. Resale price maintenance contracts with retailer sales effort: Effect of flexibility and competition. Naval Research Logistics. 53(5) 448-463.

Cachon, G.P., C. Terwiesch, and Y. Xu. 2005. Retail assortment decision in the presence of consumer search. Manufacturing & Service Operations Management. 7(4) 330-346.

Terwiesch, C. and Y. Xu. 2004. The Copy-Exactly ramp-up strategy: Trading-off learning with process change. IEEE Transactions on Engineering Management. 51(1) 70-84.