Faculty & Research

Feb 02, 2017
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Fox was unexpectedly scrambling this week to sell the last remaining in-game commercial spots for the Feb. 5 matchup between the New England Patriots and the Atlanta Falcons. Typically, 90 percent of the commercial airtime is sold by October, as advertisers look to stage a presence during one of the year's most-watched television events. This year, however, Fox didn't hit that benchmark until December. Is the lag a harbinger for...

Jan 31, 2017
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The Marketing Department at the University of Maryland’s Robert H. Smith School of Business ranks No. 6 in the world for faculty research productivity, according to the latest tally from the American Marketing Association.

Jan 26, 2017
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A U.S.-Mexican border wall: President Donald Trump says he is ready to build one. And 84 Lumber wants to attach one to its brand, starting Super Bowl Sunday. Both have their critics. The Fox Network rejected a proposed Super Bowl commercial from the family-owned Pennsylvania-based construction supplier, saying its depiction of a border wall that blocks people from looking for work in the United States was "too political." But that hasn...

Dec 08, 2016
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President-elect Donald Trump’s tough talk on trade and outsourcing might never fully translate to policy, but it can help accelerate a shift that's already begun in global manufacturing, says Smith School professor Sandor Boyson. Already, he says, enterprise globalization is beginning to be redefined by localized, end-to-end production and distribution in a single region where a product is in high...

Dec 06, 2016
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Is it better to monitor your investments constantly, or to ignore the market's twists and turns and leave your money to grow? Contrary to conventional wisdom, it might pay off to keep closer watch of your investments and to actively manage them, says Smith School professor Alberto Rossi. His new working paper, "Does It Pay to Pay Attention?" explains why. Read more...

Dec 01, 2016
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Last week, Domino's Pizza delivered a pizza by reindeer in Japan. And before that, it started delivering pies by drone in New Zealand. Neither method is likely to become a mainstay delivery method for the Michigan-based pizza giant, but experts say that both demonstrate its willingness to adapt, to take some chances and to try a few gimmicks. The onetime target of late-night talk show jokes has stoked a comeback by focusing...

Nov 30, 2016
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Online communities are helping patients find, share information and connect with each other at unprecedented levels. But can they also create social value by helping to bridge the disparities between rural and urban health care? As part of a recent study, smith School professors Ritu Agarwal and Guodong "Gordon" Gao, and former doctoral student Jie...

Nov 22, 2016
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United Airlines is the latest major U.S. airline to unveil a new price point for budget travelers – basic economy – a flight with so few perks its critics have dubbed it the "misery class." You’ll pay a reduced fare – basic economy is aimed at helping United steal back share from low-cost competitors – but, in exchange, you’ll be the last passengers to board, you’ll agree to whatever automated seat assignment you...

Nov 16, 2016
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An airplane silhouetted against the skyWarren Buffett once referred to airlines as an investment “death trap.” So why would his Berkshire Hathaway be placing big bets on airline shares? The Oracle of Omaha's railroad strategy offers some clues, says Smith School professor David Kass. The airline industry "has pretty much rationalized itself, similar to railroads," Kass tells Bloomberg. "They have their sort-of monopoly...

Oct 19, 2016
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Don’t let your guard down just because a customer service agent has a disarming smile. New research from Smith School professor Hui Liao shows that companies can be friendly and unscrupulous at the same time. "Service climate is distinct from ethical climate," she says. “It’s possible to do harm, but to do it in a nice way.” Some companies even use flattery and attentiveness to compensate for their...

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