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Smith Research

Why Freebies Sometimes Backfire

Consumers love getting something for nothing. The marketing strategy works great to grow revenue when done right but sometimes backfires.

Smith Brain Trust

Will You Friend Facebook's Cryptocurrency?

Who will “friend” the new Facebook cryptocurrency? Maryland Smith experts weigh in, after the social media giant’s announcement that it would launch a new blockchain-based payment service, called Libra.

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Smith Helps Leader Find Her Voice

By Meredith Cobb

Student

Finance Skills Lead to Adidas Internship

By Meredith Cobb

Student

PwC Consultant Seizes Opportunities

By Meredith Cobb

Smith Brain Trust

What the Trade War Means for Tech

As the U.S.-China trade war enters its second year, companies that depend on Chinese manufacturing are looking elsewhere for production needs. It's 'a wake-up call for companies,' our expert says. Here is what they should do next.

Smith Brain Trust

2019’s (Midyear) Stocks To Watch

David Kass’s six stocks to watch in 2019 have been on a hot streak. Now, he recommends keeping your eye on four others, as well.

Smith Research

The Cost Of Keeping Up With Consumers

Consumers don’t like when products they want are unavailable, and neither do retailers. Independent sellers need to fulfill orders on time and manage inventory effectively.

Smith Brain Trust

Could Renting a Sofa Save the Planet?

There's a growing number of retailers jumping into the rental biz, as part of a sustainability push aimed at keeping furniture and clothing out of landfills. Here's what's behind the trend and what they should do instead.

Smith Brain Trust

VW Says Hello to the Light

You’d think by now, four years after its diesel emissions scandal broke, Volkswagen would be keen to change the subject. That’s what makes its latest ad campaign so surprising – and so compelling.

Smith Research

Making Information Technology Sustainable

Companies should push to implement green IT initiatives that promote environmental sustainability — not just for the good of the planet, but also for the financial reward.

Smith Brain Trust

Why Active Investors Matter in an ETF Era

With passively managed funds and ETFs surging in popularity in recent years, it might seem like active investment managers would soon be a relic of the past. Here's why they won't be sidelined.

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