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Webinar: Rebooted - Utilizing Data Analytics to Build A Winning Retail Business

Utilizing Data Analytics to Build A Winning Retail Business

This session will cover retail performance metrics and how to utilize them to diagnose problems and improve retail decisions. It will focus on those performance metrics that can be implemented using a retailer's existing inventory management and bookkeeping infrastructure (so that they can be easily adopted by SMR's).  We will also discuss more advanced metrics and frameworks that have been utilized by sophisticated retail operations and the additional data/resources required.

Date
February 1, 2021 - 3:00pm

Webinar: Rebooted - Retail Industry Trends & Implications

Retail industry trends and implications for small and Mid-sized Retailers (SMR)

This session will focus on 1) the "big picture" and major trends of the industry, more or less organized by different retail sectors; 2) the implications for SMR's; 3) discuss strategies to address these challenges from the perspective of SMR's.

Facilitated by: Jie Zhang

Date
January 27, 2021 - 3:00pm

Webinar: Maximizing Your Social Media Efforts

In this webinar, we’ll discuss selecting the social media outlets that resonate with your target audience. As the number of social media platforms expands, it becomes more confusing for the business owner to decide where to invest their time and resources in the social arena. We will look at established and emerging social media platforms to better understand who is using them and how businesses can make the most of their social media efforts on each SM platform.

Date
October 28, 2020 - 3:00pm

Webinar: B2B Websites

As the general population has gravitated towards e-commerce, industrial buyers have come to expect more from B2B sites. We’ll look at how you can make your B2B site more engaging and informative for procurement officers. With millennials entering the supply chain field, we’ll also explore what content and platforms they are seeking to guarantee a smart B2B purchase.

Date
October 14, 2020 - 3:00pm

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Robert H. Smith School of Business
Map of Robert H. Smith School of Business
University of Maryland
Robert H. Smith School of Business
Van Munching Hall
College Park MD 20742