Five Pandemic Lessons for Shoppers
SMITH BRAIN TRUST – Lockdowns, high-profile bankruptcies, surplus stock spilling out of backrooms – the pandemic has rattled the already struggling retail sector.
COVID-19
The Pandemic Is Pushing Women, People of Color Out of Their Careers
SMITH BRAIN TRUST – Just weeks into the pandemic, Nicole M. Coomber began noticing a worrying trend. Upwardly mobile professionals across her social media networks were opting to step back from their careers, overwhelmed by the new demands of their work lives and home lives.
Busboys, Poets and Pivoting During COVID
Andy Shallal, MBA ’19, has seen first-hand how COVID-19 is impacting the restaurant industry across the greater D.C. region and beyond. Despite the challenges, Shallal believes it’s not time for restaurant and business owners to throw in the towel just yet.
How Consumers Responded to COVID-19
The unpredictability of the COVID-19 pandemic and its impact on people’s daily lives has facilitated changes ranging from social interactions to purchasing behavior. Adjusting to the many disruptions may seem difficult, but people are more adaptive than you might think, says new research from Maryland Smith.
Helping U.S. Hospitals Shrink COVID-19’s Spread
Before most U.S. universities decided to close for the second half of the 2020 spring semester due to COVID-19, Associate Professor Toby Egan in the School of Public Policy and the Robert H. Smith School of Business, anticipated that expanding breakouts of COVID-19 in Europe and Asia would soon put the U.S. in a difficult situation.
Webinar: Maximizing Your Social Media Efforts
In this webinar, we’ll discuss selecting the social media outlets that resonate with your target audience. As the number of social media platforms expands, it becomes more confusing for the business owner to decide where to invest their time and resources in the social arena. We will look at established and emerging social media platforms to better understand who is using them and how businesses can make the most of their social media efforts on each SM platform.
Date
October 28, 2020 - 11:00am
Webinar: B2B Websites
As the general population has gravitated towards e-commerce, industrial buyers have come to expect more from B2B sites. We’ll look at how you can make your B2B site more engaging and informative for procurement officers. With millennials entering the supply chain field, we’ll also explore what content and platforms they are seeking to guarantee a smart B2B purchase.
Date
October 14, 2020 - 11:00am
Webinar: Creating your Company’s Website for the Best Customer Experience
Once you’ve decided on your site’s target audience(s), it’s time to design the site with their needs in mind. We’ll explore infusing your company’s site with your unique company brand personality through content and design to guarantee positive user experience. We’ll also look at the nuances of a mobile site/app design to assure a frictionless interaction.
Date
September 30, 2020 - 11:00am
Webinar: Managerial Accounting
We will broaden our studies to include concepts of managerial accounting. This type of accounting involves the application of business management tools, including budgeting, cost accounting, performance management, breakeven computations and incremental analysis.
Date
September 22, 2020 - 11:00am
Webinar: Income and Cash Flow Statements
We will expand the discussion of accrual accounting to specific areas of a company’s business and explore the key differences between a company’s income statement and its cash flow statement. We also will review concepts of financial analysis and use analytical tools that use accounting information to assess the financial health of a company.
Date
September 1, 2020 - 11:00am
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