Before most U.S. universities decided to close for the second half of the 2020 spring semester due to COVID-19, Associate Professor Toby Egan in the School of Public Policy and the Robert H. Smith School of Business, anticipated that expanding breakouts of COVID-19 in Europe and Asia would soon put the U.S. in a difficult situation.
In this webinar, we’ll discuss selecting the social media outlets that resonate with your target audience. As the number of social media platforms expands, it becomes more confusing for the business owner to decide where to invest their time and resources in the social arena. We will look at established and emerging social media platforms to better understand who is using them and how businesses can make the most of their social media efforts on each SM platform.
As the general population has gravitated towards e-commerce, industrial buyers have come to expect more from B2B sites. We’ll look at how you can make your B2B site more engaging and informative for procurement officers. With millennials entering the supply chain field, we’ll also explore what content and platforms they are seeking to guarantee a smart B2B purchase.
Once you’ve decided on your site’s target audience(s), it’s time to design the site with their needs in mind. We’ll explore infusing your company’s site with your unique company brand personality through content and design to guarantee positive user experience. We’ll also look at the nuances of a mobile site/app design to assure a frictionless interaction.
We will broaden our studies to include concepts of managerial accounting. This type of accounting involves the application of business management tools, including budgeting, cost accounting, performance management, breakeven computations and incremental analysis.
We will expand the discussion of accrual accounting to specific areas of a company’s business and explore the key differences between a company’s income statement and its cash flow statement. We also will review concepts of financial analysis and use analytical tools that use accounting information to assess the financial health of a company.
How to create a strategy that maximizes flexibility and captures opportunities no matter what the future brings? Strategic plans are always about the future. Therefore, you can’t build a great strategy without a better understanding of the immediate and distant future of your industry, your competitors, your customers and the world at large. This webinar shows you how to find opportunities locally and globally by discovering early warning signals and capitalizing on trends before your competitors do.
Campus shutdowns across the United States at the mid-March onset of the coronavirus pandemic included a shutdown of executive education open enrollment and custom programs delivered on campus.
SMITH BRAIN TRUST – The question of when to refinance is often a slightly complicated one, but with mortgage rates at years-long lows, you might think that everyone would be gathering up their documents and getting a new loan that will let them draw money out of their homes or pay them off faster.
SMITH BRAIN TRUST – Few sectors of the economy have been as resilient as retail during the coronavirus pandemic.
The latest indicators show retail sales rising for a third-straight month in July, climbing at a strong but slower pace, even amid high unemployment, the continued spread of the deadly pandemic and decisions across the country to cancel in-person schooling.
