Covid 19

We will broaden our studies to include concepts of managerial accounting. This type of accounting involves the application of business management tools, including budgeting, cost accounting, performance management, breakeven computations and incremental analysis.

Once you’ve decided on your site’s target audience(s), it’s time to design the site with their needs in mind. We’ll explore infusing your company’s site with your unique company brand personality through content and design to guarantee positive user experience. We’ll also look at the nuances of a mobile site/app design to assure a frictionless interaction.

P. K. Kannan, Dean's Chair in Marketing Science, will briefly introduce how consumer behavior has changed during the pandemic and what the implications are for marketing strategies in the short term and the longer term.

Learn how marketing/retailing has been affected and what he sees as structural changes. How should firms orient themselves going forward? Which trends are going to dominate, which media will have higher importance and which media's importance will wane? He will cover implications for customer focus, digital marketing and marketing budgets.

We will expand the discussion of accrual accounting to specific areas of a company’s business and explore the key differences between a company’s income statement and its cash flow statement. We also will review concepts of financial analysis and use analytical tools that use accounting information to assess the financial health of a company.

Andy Shallal, CEO and founder of Busboys and Poets joins Maryland Smith Associate Dean Victor Mullins in a conversation about pivoting your business strategy in the midst of a global pandemic, economic distress and racial protests. Join us to share your thoughts and ask questions on how to move your business and your career forward in uncertain times.

How to create a strategy that maximizes flexibility and captures opportunities no matter what the future brings? Strategic plans are always about the future. Therefore, you can’t build a great strategy without a better understanding of the immediate and distant future of your industry, your competitors, your customers and the world at large. This webinar shows you how to find opportunities locally and globally by discovering early warning signals and capitalizing on trends before your competitors do.

Remote Work & Emotional Intelligence: Tackling Difficult Conversations 

Nicole M. Coomber, Associate Clinical Professor, Management and Organization

The University of Maryland will virtually host a world-class panel of experts who will discuss the anticipated increase of white-collar crime and financial fraud surrounding the likely fallout from the aftermath of COVID-19.

Panelists include:

Bruce G. Dubinsky, MST CPA CVA CFE MAFF CFF CAMS 
Managing Director, Duff & Phelps

Sally S. Simpson, PhD
Distinguished Professor and Director of C-BERC, University of Maryland, College Park

Bridget Rohde, Esquire

The COVID-19 pandemic has seen some inspired corporate responses, such as Unilever donating €100 million of food and sanitizer, and guaranteeing the jobs of all 150,000 workers including contractors. But what if you’re a small business without millions to donate? Or in an unrelated industry without relevant products to give? This talk will discuss what it means to be a responsible business, for companies of all sizes and in all industries.

Join the Maryland Smith community on July 23, 2020, at 2 p.m. EST, for a discussion on how society and the business landscape may change as a result of COVID-19. The discussion will include experts in the areas of organizational behavior and understanding customer needs, including aligning solutions with the customer's new normal. Advice to help businesses grow in this new environment will also be shared during the discussion.