Maryland Smith Research

February 14, 2024
Viewer Discretion Advised: How Gender Enters the Picture When Audiences Rate Movies
Professor David Waguespack warns against relying solely on average ratings when choosing a movie, particularly if it stars a woman. In groundbreaking research, he reveals how gender affects movie ratings, shedding light on biases in audience perceptions and their impact on box office revenues.
Read the article : Viewer Discretion Advised: How Gender Enters the Picture When Audiences Rate Movies
January 30, 2024
Groundbreaking AI Technology Uses People’s Eye Movements to Predict Their Decisions
Professor Michel Wedel and team introduce RETINA, an AI-driven eye-tracking innovation predicting decisions from eye movements in seconds. Detailed in 'Predicting Consumer Choice From Raw Eye‑Movement Data,' the technology offers insights for marketing and beyond.
Read the article : Groundbreaking AI Technology Uses People’s Eye Movements to Predict Their Decisions
January 25, 2024
How Mafia Crackdowns Drive Competition and Innovation in Local Economies
The Italian Mafia is synonymous with organized crime and some of the country’s most powerful groups wield fearsome power across the world. Their strongholds start at the municipal level. Pablo Slutzky, a finance assistant professor at the Smith School of Business, studies how the mafia’s presence…
Read the article : How Mafia Crackdowns Drive Competition and Innovation in Local Economies
January 23, 2024
When Firms Internalize Political Stigma
The Unite the Right Rally in Charlottesville, Va., in 2017 stigmatized local employers by creating the impression that strongly anti-diversity attitudes put on display by white supremacists were widespread in the community. Employers sought to counteract this “stigma by association” by dramatically…
Read the article : When Firms Internalize Political Stigma
December 8, 2023
Earnings Reports Aren't Just for Investors – Consumers Care, Too

Publicly traded companies’ quarterly earnings announcements aren’t just for investors – consumers are also absorbing earnings news and making purchasing decisions accordingly, finds new research from the University of Maryland’s Robert H. Smith School of Business.

Read the article : Earnings Reports Aren't Just for Investors – Consumers Care, Too
December 5, 2023
How Influencers Are Changing the Marketing Game
New research from P.K. Kannan at the University of Maryland’s Robert H. Smith of Business reveals how companies should pick influencers to maximize sales.
Read the article : How Influencers Are Changing the Marketing Game
October 5, 2023
Mega Firms are Big Innovators
Some of the country’s biggest companies are also its biggest innovators, finds a new working paper from the National Bureau of Economic Research that examines U.S. patent data, co-authored by professor Serguey Braguinsky of the University of Maryland’s Robert H. Smith School of Business.
Read the article : Mega Firms are Big Innovators
September 15, 2023
Smith School Research Helps Minor League Baseball Players Swing for the Fences

Ever since the Oakland Athletics’ ‘Moneyball’ days, participants at the highest level of America’s national pastime have relied on statistics, looking for an edge on the competition. Now, research from the University of Maryland’s Robert H.

Read the article : Smith School Research Helps Minor League Baseball Players Swing for the Fences
September 15, 2023
Utilizing Data-Driven Approaches in Business

Source: MBAGRADSCHOOLS. Edited for style.

Read the article : Utilizing Data-Driven Approaches in Business
September 14, 2023
Mapping the Cocaine Supply Chain
A team of UMD researchers is studying how to map and disrupt the cocaine supply chain. The research is supported by the National Science Foundation (NSF) and is led by the Smith School’s S. Raghu Raghavan.
Read the article : Mapping the Cocaine Supply Chain
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