Smith Research

In competitive workplaces, implementing AI by replicating the skills of top-performing employees can demotivate those star performers, potentially leading to lower overall firm productivity unless managers “dumb down” the AI or roll it out selectively.

AdGazer, co-developed by Michel Wedel at the University of Maryland’s Smith School, uses AI and eye-tracking data to predict ad attention. It outperforms leading vision models by analyzing ads and context to optimize placement and increase brand engagement.

Reuben Hurst introduces VRscores, a public database linking voter registrations to 24.5 million U.S. workers, revealing partisan leanings across employers and suggesting workplaces may foster sustained interaction between Democrats and Republicans, potentially moderating political polarization.

Target’s 2017 $550M acquisition of Shipt enabled nationwide same-day delivery. Research by UMD’s Dresner, Park and Pan shows that directing customers to Shipt boosts platform sales, while integrating same-day and standard delivery on Target’s site increases Target’s own online sales.

A study in Organization Science by the Smith School’s Reuben Hurst and colleagues finds that Paul Manafort’s 2018 DOJ charges increased FARA compliance by 56%, illustrating “status-amplified deterrence,” where prosecuting prominent figures strengthens industry-wide accountability and transparency.

Professors Lauren Rhue and Siva Viswanathan at the Smith School study AI’s societal impacts. Rhue reveals racial bias in facial recognition, while Viswanathan develops deepfake-based methods to detect and mitigate bias in decision-making and healthcare.

New research by Jennifer Carson Marr, Edward Lemay, and Hyunsun Park finds workplace support after status loss can worsen outcomes. Instead of helping, supportive groups may create ambivalence, reducing engagement. Published in Personnel Psychology, the study urges managers to respond proactively.

Smith School Associate Professor Sean Cao’s research shows investor site visits do more than gather information. On-site interactions also monitor managers, improving efficiency—an essential human role that artificial intelligence, he argues, cannot replace.

Bobby Zhou’s research highlights three strategies any company can use to grow like tech giants: open to third parties, connect customers, and reach customers’ customers. These platformization methods harness network effects, building defensible, scalable, and innovative businesses across industries…

New research by P.K. Kannan, Dean’s Chair in Marketing Science at the Smith School, and Xian Gu, PhD ’19, applies CSIS to identify hotel competitors. Unlike traditional methods, CSIS efficiently pinpoints top rivals across diverse markets, revealing asymmetric influences, spatial variation, and…