A Free Online Education Series for Maryland Residents and Businesses
Now is the time to reboot Maryland businesses. That is why Maryland Smith is offering Maryland Business: Rebooted - a free, live webinar series. The series helps state residents navigate the unimaginable economic effects of COVID-19 on their small- and medium-sized businesses by leveraging Smith's expert faculty.
Address challenges facing Maryland businesses head-on, such as:
- Which marketing and brand strategies present the best opportunities for recovery?
- Is there new data to consider when making financial decisions?
- What are the best approaches to mitigating risk now?
Sharpen key business skills:
- Entrepreneurial and business leadership skills
- Company strategy development
- Sound financial decision-making
- How to mitigate financial risks
- Data-driven economic decision-making
- How to improve a business website
- Social media marketing for businesses
We asked Maryland businesses what areas they most need help with right now and designed this series to cover all three: strategy, accounting and marketing. Each focus area contains three live webinars produced in conjunction with Maryland Smith's existing free MicroMasters courses on this same topic. Attend the webinars while you take the MicroMasters course if you like – or just attend the webinars! It's all free, and it's all for you!
- The strategy, accounting, and marketing courses each include three one-hour, live webinars.
- Using tools like breakout rooms, chats and polls, the sessions accommodate and promote participant interaction -- for you to share experiences and exchange ideas with others facing similar challenges.
- Maryland Smith is excited to partner with the Maryland Small Business Development Center to provide business coaching to participating small business owners.
- Every webinar is free and hosted live, on Zoom.
You will need to register for each webinar individually.
Successful and Purposeful You: Where Abilities and Aspirations Enable You to Soar
January 19, 2021
3-4:30 p.m EDT
Did you know that you’re the CEO of a very important enterprise? You! You are the CEO of You, Inc. In this new year kick-off to Maryland Business: Rebooted, Smith professor Rajshree Agarwal will lead us through a session revisiting our purpose in life and the steps we can take to ensure we are heading in the right direction to achieve it.
Join us for this think-shop, perfect to kick-off the new year!
Retail Management Strategies for Success
Explore the latest trends in the retail industry and implications for small and medium-sized retailers through active discussion on what strategies, data and metrics can be leveraged now. Make sure your resources are aligned for maximum impact!
Facilitated by: Jie Zhang
Dates: Jan. 27 to Feb. 24, 2021
January 27, 2021
3-4:30 p.m. ET
This session will focus on the "big picture" and major trends of the retail industry, more or less organized by different retail sectors, as well as the implications for SMR's. We'll also define the strategies to address these challenges, from the perspective of SMR's.
February 10, 2021
3-4:30 p.m. ET
This session will cover retail performance metrics and how to utilize them to diagnose problems and improve retail decisions. It will focus on those performance metrics that can be implemented using a retailer's existing inventory management and bookkeeping infrastructure (so that they can be easily adopted by SMR's). We will also discuss more advanced metrics and frameworks that have been utilized by sophisticated retail operations and the additional data/resources required.
February 24, 2021
3-4:30 p.m. ET
Open discussion with participants about the challenges and issues they face in the retail industry. A forum facilitated by Zhang where additional retail topics, trends and analysis will be highlighted.
About the Professor
Jie Zhang is a professor of marketing and the Harvey Sanders Fellow of Retail Management at the Robert H. Smith School of Business at the University of Maryland. She received her PhD in marketing from the Kellogg School of Management at Northwestern University. She was a faculty member at the Ross School of Business at the University of Michigan prior to joining the Smith School. Her general research interest is to apply advanced econometric and statistical models to study consumer purchase behaviors and retail strategies.
Digital Marketing and Targeting the Right Customers
Learn key marketing strategies and tactics to help your company develop products that match customers' needs, create awareness and demand for those products, and drive sales.
Facilitated by: Mary Harms
Dates: Sept. 22-Nov. 30
Sept. 30, 2020
Once you’ve decided on your site’s target audience(s), it’s time to design the site with their needs in mind. We’ll explore infusing your company’s site with your unique company brand personality through content and design to guarantee a positive user experience. We’ll also look at the nuances of a mobile site/app design to assure a frictionless interaction.
Oct. 14, 2020
As the general population has gravitated towards e-commerce, industrial buyers have come to expect more from B2B sites. We’ll look at how you can make your B2B site more engaging and informative for procurement officers. With millennials entering the supply chain field, we’ll also explore what content and platforms they are seeking to guarantee a smart B2B purchase.
Oct. 28, 2020
In this webinar, we’ll discuss selecting the social media outlets that resonate with your target audience(s). As the number of social media platforms expands, it becomes more confusing for the business owner to decide where to invest their time and resources in the social arena. We will look at established and emerging social media platforms to better understand who is using them and how businesses can make the most of their social media efforts on each SM platform.
About the Professor
Mary B. Harms joined the University of Maryland in 2001. She is an associate clinical professor in the department of marketing, the program champion for the Strategic Design and Innovation in Marketing undergraduate fellows, founder of the Young Alumni Marketing Council, academic coordinator for marketing internships and the faculty advisor of MasTERPiece, the Smith School’s fashion organization for undergraduates.
Key Metrics for Performance Management
Financial accounting is the language of business. Learn to effectively interpret financial information to make sound decisions and confidently communicate to other leaders in your company and with potential investors and creditors.
Facilitated by: Eugene Cantor
Dates: Aug. 10 - Oct. 12, 2020
Aug 18, 2020
We will review the conceptual framework that defines financial accounting and explore the four fundamental statements accountants use to present financial information to investors and creditors. In addition, we will examine accrual accounting, the core method accountants use to determine a company’s income, and compare it to cash basis accounting, which is used by many smaller companies.
Sept. 1, 2020
We will expand the discussion of accrual accounting to specific areas of a company’s business and explore the key differences between a company’s income statement and its cash flow statement. We also will review concepts of financial analysis and use analytical tools that use accounting information to assess the financial health of a company.
Sept. 22, 2020
We will broaden our studies to include concepts of managerial accounting. This type of accounting involves the application of business management tools, including budgeting, cost accounting, performance management, breakeven computations and incremental analysis.
About the Professor
Eugene Cantor retired in 2015 after 31 years of federal service to return to his alma mater the University of Maryland to teach on a full-time basis. He served 25 years as an attorney with the Office of the Comptroller of the Currency, an office of the United States Treasury Department.
Strategy for Businesses of All Sizes
Learn how to capitalize on opportunities, and manage the challenges of the COVID-19 marketplace, and leverage this dynamic environment for long-term value.
Facilitated by: Oliver Schlake
Dates: July 13-Sept. 7, 2020
July 14, 2020
How to test your plan forward in a volatile, uncertain, complex and ambiguous world. Whether or not you have a formal strategy or you are “muddling through” a crisis, it is essential to review your plan forward. The session will give you a simple framework on what makes a “good” and a “bad” strategy – given the current business environment there are plenty of examples available.
Discussion questions for the Webinar:
- How much could you rely on your strategy when the pandemic hit?
- Why do you need a strategy – for your business or for your career?
- When was the last time you led, acted or thought strategically?
- How to detect a good and a bad strategy?
July 28, 2020
Why planning is so much more important than the plan. Building on Webinar 1, we will discuss the process of building a better strategy. In essence, your value proposition serves as the baseline of “what to do”. The strategic planning process takes the “what” and tries to find the best ways “how to do it”. While there is eventually a plan emerging, the webinar will stress the importance of planning over plan.
Discussion questions for the Webinar:
- What are the critical skills for a strategic planner?
- What is the real benefit of having a formal strategy?
- Are formal strategies as important for small and medium-sized business as they are for large organizations?
August 25, 2020
How to create a strategy that maximizes flexibility and captures opportunities no matter what the future brings? Strategic plans are always about the future. Therefore, you can’t build a great strategy without a better understanding of the immediate and distant future of your industry, your competitors, your customers and the world at large. This webinar shows you how to find opportunities locally and globally by discovering early warning signals and capitalizing on trends before your competitors do.
Discussion questions for the webinar:
- How to discover the important trends that change my strategy before it is too late?
- Can you predict the future enough to include in your strategy?
- What kind of strategies could have helped during the COVID 19 pandemic?
- What is the impact of the post-COVID world on business strategies?
About the Professor
Oliver Schlake is a clinical professor at Maryland Smith, a senior business consultant, entrepreneur and researcher. His publications and research on scenario-based strategic planning and innovation strategy have been featured in leading academic and practitioner journals worldwide.
Here are the insightful webinars in our Maryland Business: Rebooted series you may have missed. Enjoy any or all of them for free, at your convenience.
Sept. 15, 2020
Andy Shallal, CEO and founder of Busboys and Poets joins Maryland Smith Associate Dean Victor Mullins in a conversation about pivoting your business strategy in the midst of a global pandemic, economic distress and racial protests. Join us to share your thoughts and ask questions on how to move your business and your career forward in uncertain times.
Panel Discussion with Maryland Black Business Owners
July 21, 2020
It’s clear that Maryland’s African American community, Black-owned businesses and entrepreneurs have been affected disproportionately by the economic, health and psychological effects of the COVID-19 pandemic.
As part of the Maryland Business: Rebooted program, Maryland Smith is hosting a virtual, open panel discussion with local Black entrepreneurs and small business owners. Panel members will shed light on the challenges that these particular companies currently face and share experiences of successes and failures in meeting those challenges.
Interested in taking a deeper dive?
Don't forget! Each of the courses above will be synchronized with the beginning, middle and end of seven online Maryland Smith MicroMasters business courses for those participants who seek deeper knowledge on a particular topic. Just like the Maryland Business: Rebooted webinars, your access to the MicroMasters program is also free.
Whether you need to re-engage with your job more effectively, launch a new career, restart or revitalize an existing business, start a new enterprise, or prepare for further education, this free program for Marylanders will provide you with key skills and insights needed to succeed during and after the pandemic. You are invited to participate in any or all of these webinars.
For support, please direct all questions to email@example.com.
The program is the brainchild of Michel Wedel (Distinguished University Professor), Judy Frels (Clinical Professor and MicroMasters Program Director), and Christine Thompson (Executive Director of Executive Education).
At the Smith School of Business, we believe in lifelong learning. With that in mind, we have compiled a list of respected resources for you to consult as you continue to navigate changes in Maryland business due to the pandemic.
- Bowie State University
- Chamber of Commerce (CoC)
- Economic Development Corporations (EDC)
- Forbes article on state of support for SMBE
- Innovation Uncovered
- Maryland Office of Small Business Regulatory Assistance (OSBRA)
- Maryland Partners in International Trade (MAPIT)
- Maryland Small Business Development Financing Authority (MSBDFA)
- Maryland Smith's Center for Digital Innovation, Technology and Strategy
- Maryland Smith Center for Global Business MAPIT Webinars
- Minority-Owned Business Enterprise (MBE)
- Morgan State University
- SCORE (Baltimore)
- Small Business Development Centers (SBDC)
- State of MD BusinessExpress
- Support local Black-owned businesses this month