Marketing
The Marketing DBA program at Smith is designed as a terminal degree targeted at practitioners and experienced professionals, and will provide students with programmatic skill sets in the following:
- Comprehensive knowledge and analytical skills including AI, machine learning, and prediction models, decision analytics, social media and web analytics, market segmentation, marketing mix models, personalization and recommendations, attribution modeling, etc.
- Using behavioral theories to understand users’ as well as customers’ motivation, attitudes and behaviors and make behavioral predictions.
- Understanding of foundational theory and practical application of marketing behavioral and quantitative topics.
Marketing Research Areas and Faculty
Marketing DBA specialty areas include but are not limited to:
- Marketing analytics
- Digital/technology marketing
- E-commerce and retail management
- Social media strategies
- Customer Relationship Management
- Brand and product management
- Advertising and marketing communications
- New product development and innovations
Faculty will work with each DBA student to design a curriculum that meets the student’s research interests and career objectives.
Select Faculty
![Judy Frels](/sites/default/files/styles/optimized/public/people/headshots/frels-judy.jpg?itok=RbYcE2Dx)
Judy Frels
Academic Director of the MS Marketing Analytics
Senior Fellow, Executive Development Programs and Clinical Professor
![Mary Beth Furst](/sites/default/files/styles/optimized/public/people/furst-mary-beth.jpg?itok=_tuPEbv_)
![P. K. Kannan](/sites/default/files/styles/optimized/public/people/headshots/kannan-pk.jpg?itok=svMtUfj7)
P. K. Kannan
Associate Dean for Strategic Initiatives
Dean's Chair in Marketing Science
![Michael Trusov](/sites/default/files/styles/optimized/public/people/headshots/trusov-michael-2018.png?itok=5E657Uov)
![Jie Zhang](/sites/default/files/styles/optimized/public/people/headshots/zhangjie.png?itok=KescRuR4)
Jie Zhang
Dean’s Professor of Marketing
Harvey Sanders Fellow of Retail Management
![Bo "Bobby" Zhou](/sites/default/files/styles/optimized/public/people/bobby-zhou.jpg?itok=7LJ3khDS)
Contact Us
For all inquiries about the DBA, please contact the faculty coordinator responsible for your specialization of interest. Please provide a brief description of the following information in your email inquiry:
- Education background
- Work experience
- Why are you interested in pursuing a DBA degree and how does it relate to your career objectives?
- Do you plan to work on your DBA degree full-time or part-time?
Jie Zhang
Professor of Marketing
DBA Program Faculty Coordinator
Email: jiejie@umd.edu