Marketing
The Marketing DBA program at Smith is designed as a terminal degree targeted at practitioners and experienced professionals, and will provide students with programmatic skill sets in the following:
- Comprehensive knowledge and analytical skills including AI, machine learning, and prediction models, decision analytics, social media and web analytics, market segmentation, marketing mix models, personalization and recommendations, attribution modeling, etc.
- Using behavioral theories to understand users’ as well as customers’ motivation, attitudes and behaviors and make behavioral predictions.
- Understanding of foundational theory and practical application of marketing behavioral and quantitative topics.