Mary Beth Furst Directory Page

Mary Beth Furst

Mary Beth Furst

Clinical Professor

Associate Area Chair, Marketing

Ed.D., Johns Hopkins University

MBA, Loyola University of Maryland

Contact

3317 Van Munching Hall

Professor Furst teaches core marketing courses and product innovation courses in the Undergraduate and MBA programs. She has extensive experience in sales and business development. Her teaching interests are in curriculum design to support students in their academic and professional development. Professor Furst joined the Marketing Department after earning her doctorate in education from Johns Hopkins University. She is the Faculty Advisor to UMD AMA, the undergraduate student marketing club.

News

The First Smith IBM Day Exposes Students to Consulting, Branding and Opportunity
The inaugural IBM Day at UMD’s Smith School of Business featured class takeovers, coffee chats, and networking. Alumni shared insights on…
Read News Story : The First Smith IBM Day Exposes Students to Consulting, Branding and Opportunity
AI Interview Prep Platform Guides Students From Classroom to Career
A student-led team at the University of Maryland’s Robert H. Smith School of Business created STRATPATH AI, an experiential learning…
Read News Story : AI Interview Prep Platform Guides Students From Classroom to Career
Poets & Quants Spotlights Smith’s Victor Su Among ‘MBAs to Watch’
Wei-Chi (Victor) Su, dual MBA/MS in Marketing Analytics student at UMD Smith, graduating December 2025, is named a Poets & Quants MBA…
Read News Story : Poets & Quants Spotlights Smith’s Victor Su Among ‘MBAs to Watch’

Insights

Marketing Professor Provides Keys to Successful Endorsement Deals at 2024 Paris Olympics
Read the article : Marketing Professor Provides Keys to Successful Endorsement Deals at 2024 Paris Olympics
Why the UFC-WWE Merger is a One-Two Marketing Punch
Read the article : Why the UFC-WWE Merger is a One-Two Marketing Punch
It’s Been Over 20 Years, But NBA on NBC May Become a Thing Again
Read the article : It’s Been Over 20 Years, But NBA on NBC May Become a Thing Again
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