Mary Beth Furst Directory Page

Mary Beth Furst
Clinical Professor
Associate Area Chair, Marketing
Ed.D., Johns Hopkins University
MBA, Loyola University of Maryland
Professor Furst teaches core marketing courses and product innovation courses in the Undergraduate and MBA programs. She has extensive experience in sales and business development. Her teaching interests are in curriculum design to support students in their academic and professional development. Professor Furst joined the Marketing Department after earning her doctorate in education from Johns Hopkins University. She is the Faculty Advisor to UMD AMA, the undergraduate student marketing club.
News
On the Same Team
New Program Matches Marketing Students with UMD Athletes for NIL Deals
‘MBAs to Watch’ Features Smith Grads with Dual Analytics Degrees
University of Maryland’s Robert H. Smith School of Business graduates Prathiba Pandiarajan and Aravind Srinivasan were featured in Poets…
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‘MBAs to Watch’ Features Smith Grads with Dual Analytics Degrees
The Smith School Recognizes Its Outstanding Faculty and Staff at 2024 Assembly
The globally renowned Smith School excels in business research and offers a top-tier educational experience within a supportive community.…
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The Smith School Recognizes Its Outstanding Faculty and Staff at 2024 Assembly
Insights

Marketing Professor Provides Keys to Successful Endorsement Deals at 2024 Paris Olympics

Why the UFC-WWE Merger is a One-Two Marketing Punch

It’s Been Over 20 Years, But NBA on NBC May Become a Thing Again