Mary Beth Furst Directory Page
Mary Beth Furst
Clinical Professor
Associate Area Chair, Marketing
Ed.D., Johns Hopkins University
MBA, Loyola University of Maryland
Professor Furst teaches core marketing courses and product innovation courses in the Undergraduate and MBA programs. She has extensive experience in sales and business development. Her teaching interests are in curriculum design to support students in their academic and professional development. Professor Furst joined the Marketing Department after earning her doctorate in education from Johns Hopkins University. She is the Faculty Advisor to UMD AMA, the undergraduate student marketing club.
News
The First Smith IBM Day Exposes Students to Consulting, Branding and Opportunity
The inaugural IBM Day at UMD’s Smith School of Business featured class takeovers, coffee chats, and networking. Alumni shared insights on…
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The First Smith IBM Day Exposes Students to Consulting, Branding and Opportunity
AI Interview Prep Platform Guides Students From Classroom to Career
A student-led team at the University of Maryland’s Robert H. Smith School of Business created STRATPATH AI, an experiential learning…
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AI Interview Prep Platform Guides Students From Classroom to Career
Poets & Quants Spotlights Smith’s Victor Su Among ‘MBAs to Watch’
Wei-Chi (Victor) Su, dual MBA/MS in Marketing Analytics student at UMD Smith, graduating December 2025, is named a Poets & Quants MBA…
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Poets & Quants Spotlights Smith’s Victor Su Among ‘MBAs to Watch’
Insights
Marketing Professor Provides Keys to Successful Endorsement Deals at 2024 Paris Olympics
Why the UFC-WWE Merger is a One-Two Marketing Punch
It’s Been Over 20 Years, But NBA on NBC May Become a Thing Again