Bo "Bobby" Zhou Directory Page

Bo "Bobby" Zhou

Bo "Bobby" Zhou

Associate Professor


Professor Zhou received his Ph.D. in Marketing from the Fuqua School of Business at Duke University in 2014. His research focuses on competitive marketing strategies, in particular, pricing and promotion. He uses both analytical models as well as experimental approaches in his research. His work has been published in the Journal of Marketing Research, Marketing Science, and Management Science. He has presented papers at the INFORMS Marketing Science conference, INFORMS POMS conference, UT Dallas FORMS conference, Summer Institute in Competitive Strategy (SICS) at UC Berkeley, DC IO Day, among others. He teaches Marketing Research Methods in the undergraduate programs, Pricing at the MBA/MS programs, and Analytical Models in Marketing in the PhD programs. He also serves on the editorial board of Decision Science, International Journal of Research in Marketing, Journal of Interactive Marketing, Journal of Marketing Research, Journal of Retailing, and Marketing Science.

Honors and Awards

  • Distinguished Teaching Award (Top 10%), Smith School of Business, University of Maryland, College Park, 2023-2024 (Smith School is sunsetting this award in 2024)
  • Allen J. Krowe Award for Teaching Excellence, Smith School of Business, University of Maryland, College Park, 2024
  • Emerging Fellow at Smith, Smith School of Business, University of Maryland, 2023-2028
  • Distinguished Teaching Award (Top 10%), Smith School of Business, University of Maryland, College Park, 2021-2022
  • Boston University Platform Symposium Alessandro di Fiore Best Paper Award (2022)
  • INFORMS Management Science Distinguished Service Award (2021)
  • INFORMS Management Science Distinguished Service Award, 2020
  • Distinguished Teaching Award (Top 10%), Smith School of Business, University of Maryland, College Park, 2018-2019
  • AMA Sheth Foundation Doctoral Consortium Faculty, New York University, 2019
  • Distinguished Teaching Award (Top 10%), Smith School of Business, University of Maryland, College Park, 2017-2018
  • Marketing Science Institute (MSI) Young Scholar, 2019
  • INFORMS Management Science Meritorious Service Award, 2018
  • Distinguished Teaching Award, Smith School of Business, University of Maryland, College Park, 2016-2017
  • INFORMS Management Science Meritorious Service Award, 2017
  • Finalist, John D.C. Little Best Paper Award, Marketing/Management Science, 2016 (Awarded annually for the best marketing paper published in Marketing Science/Management Science)
  • INFORMS Management Science Meritorious Service Award, 2016
  • Distinguished Teaching Award, Smith School of Business, University of Maryland, College Park, 2015-2016
  • Allen J. Krowe Award for Teaching Excellence, Smith School of Business, University of Maryland, College Park, 2016
  • Inaugural Faculty Member of Distinction Awards, Smith School of Business, University of Maryland, College Park, 2015-2016
  • Most Valuable Professor (MVP) by Men's Soccer Team, University of Maryland, College Park, 2015-2016
  • Philip Merrill Presidential Scholar Mentor, University of Maryland, College Park, 2015-2016
  • Distinguished Teaching Award (Top 15%), Smith School of Business, University of Maryland, College Park, 2014-2015
  • AMA Sheth Foundation Doctoral Consortium Fellow, University of Washington, Seattle, 2012

Research

D. Daniel Sokol and Bo Zhou (2024). Antitrust Regulation. Journal of Law and Innovation, forthcoming.

Vivian Qin, Koen Pauwels, and Bo Zhou. Data-driven Budget Allocation of Retail Media by Ad Product, Funnel Metric, and Brand Size. Journal of Marketing Analytics, forthcoming.

Chutian Wang, Bo Zhou, Yogesh V. Joshi (2023) Endogenous Consumption and Metered Paywalls. Marketing Science 43(1):158-177.

Bo Zhou, Tianxin Zou (2023) Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces. Marketing Science 42(2):360-376.

Prabirendra Chatterjee and Bo Zhou. (2021) Sponsored Content Advertising in a Two-sided Market. Management Science, 67:12, 7560-7574.

Tianxin Zou, Bo Zhou, and Baojun Jiang. (2020) Product-Line Design in the Presence of Consumers’ Anticipated Regret. Management Science, 66:12, 5665-5682.

Baojun Jiang, Lin Tian, and Bo Zhou. (2019). Competition of Content Acquisition and Distribution Under Consumer Multipurchase. Journal of Marketing Research, 56(6), 1066–1084.

Prabirendra Chatterjee and Bo Zhou, "Sponsored Content Advertising in a Two-sided Market," Management Science, forthcoming.

Tianxin Zou, Bo Zhou, and Baojun Jiang. "Product-Line Design in the Presence of Consumers’ Anticipated Regret," Management Science, forthcoming.

Baojun Jiang, Lin Tian, and Bo Zhou. "Competition of Content Acquisition and Distribution under Consumer Multi-Purchase," Journal of Marketing Research, 2019.

Preyas Desai, Debu Purohit, and Bo Zhou (2018). "Allowing Consumers to Bundle Themselves: The Profitability of Family Plans," Marketing Science Vol. 37, No. 6, November–December, pp. 855–1052.

Preyas Desai, Debu Purohit, and Bo Zhou (2016). "The Strategic Role of Exchange Promotions," Marketing Science Vol. 35, No. 1, January–February, pp. 93–112.
---Finalist, 2017 INFORMS John D.C. Little Best Paper Award

Bo Zhou, Carl F. Mela, and Wilfred Amaldoss (2015). "Do Firms Endowed with Greater Strategic Capability Earn Higher Profits?" Journal of Marketing Research: June 2015, Vol. 52, No. 3, pp. 325-336.

Preyas Desai, Debu Purohit, and Bo Zhou (2014). "The Effect of Slotting Allowances." In D. Teece and A. Augier (Eds.), The Palgrave Encyclopedia of Strategic Management, Eds. London: Palgrave McMillan.

News

The Smith School Recognizes Its Outstanding Faculty and Staff at 2024 Assembly
The globally renowned Smith School excels in business research and offers a top-tier educational experience within a supportive community.…
Read News Story : The Smith School Recognizes Its Outstanding Faculty and Staff at 2024 Assembly
Smith School Awards 14 Faculty Grants for Innovative Research
Fourteen faculty teams at the University of Maryland’s Robert H. Smith School of Business have been awarded three-year grants from the…
Read News Story : Smith School Awards 14 Faculty Grants for Innovative Research
Smith Trio Wins Adobe Analytics Challenge

A team of MS in Marketing Analytics students at the University of Maryland’s Robert H. Smith School of Business, competing under the…

Read News Story : Smith Trio Wins Adobe Analytics Challenge

Research

Who Wins With Sponsored Content Advertising?

New Research Looks At Both Sides of Media Market for Sponsored Content Ads

Read the article : Who Wins With Sponsored Content Advertising?
Standing Out On Streaming’s Crowded Stage

New Research Shines Spotlight on Consumer Appetite

Read the article : Standing Out On Streaming’s Crowded Stage
When Regret is a Good Thing

How Wishing You'd Bought the Better Version Can Be Beneficial

Read the article : When Regret is a Good Thing

Insights

Why Streaming is Getting the Better of Cable TV This Year

Read the article : Why Streaming is Getting the Better of Cable TV This Year
Third-Party Apps for Brand-Customer Interaction, Smith Expert Gives Pros and Cons

Read the article : Third-Party Apps for Brand-Customer Interaction, Smith Expert Gives Pros and Cons
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