Bo "Bobby" Zhou Directory Page

Bo "Bobby" Zhou

Bo "Bobby" Zhou

Associate Professor

  • Marketing
  • Contact

    3461 Van Munching Hall

    Professor Zhou received his Ph.D. in Marketing from the Fuqua School of Business at Duke University in 2014. His research focuses on competitive marketing strategies, in particular, pricing and promotion. He uses both analytical models as well as experimental approaches in his research. His work has been published in the Journal of Marketing Research, Marketing Science, and Management Science. He has presented papers at the INFORMS Marketing Science conference, INFORMS POMS conference, UT Dallas FORMS conference, Summer Institute in Competitive Strategy (SICS) at UC Berkeley. He teaches Marketing Research Methods in the undergraduate programs, Pricing at the MBA/MS programs, and Analytical Models in Marketing in the PhD programs.

    Honors and Awards

    • INFORMS Management Science Distinguished Service Award, 2020
    • Distinguished Teaching Award (Top 10%), Smith School of Business, University of Maryland, College Park, 2018-2019
    • AMA Sheth Foundation Doctoral Consortium Faculty, New York University, 2019
    • Distinguished Teaching Award (Top 10%), Smith School of Business, University of Maryland, College Park, 2017-2018
    • Marketing Science Institute (MSI) Young Scholar, 2019
    • INFORMS Management Science Meritorious Service Award, 2018
    • Distinguished Teaching Award, Smith School of Business, University of Maryland, College Park, 2016-2017
    • INFORMS Management Science Meritorious Service Award, 2017
    • Finalist, John D.C. Little Best Paper Award, Marketing/Management Science, 2016 (Awarded annually for the best marketing paper published in Marketing Science/Management Science)
    • INFORMS Management Science Meritorious Service Award, 2016
    • Distinguished Teaching Award, Smith School of Business, University of Maryland, College Park, 2015-2016
    • Allen J. Krowe Award for Teaching Excellence, Smith School of Business, University of Maryland, College Park, 2016
    • Inaugural Faculty Member of Distinction Awards, Smith School of Business, University of Maryland, College Park, 2015-2016
    • Most Valuable Professor (MVP) by Men's Soccer Team, University of Maryland, College Park, 2015-2016
    • Philip Merrill Presidential Scholar Mentor, University of Maryland, College Park, 2015-2016
    • Distinguished Teaching Award (Top 15%), Smith School of Business, University of Maryland, College Park, 2014-2015
    • AMA Sheth Foundation Doctoral Consortium Fellow, University of Washington, Seattle, 2012

    RESEARCH

    Prabirendra Chatterjee and Bo Zhou, "Sponsored Content Advertising in a Two-sided Market," Management Science, forthcoming.   

    Tianxin Zou, Bo Zhou, and Baojun Jiang. "Product-Line Design in the Presence of Consumers’ Anticipated Regret," Management Science, forthcoming.

    Baojun Jiang, Lin Tian, and Bo Zhou. "Competition of Content Acquisition and Distribution under Consumer Multi-Purchase," Journal of Marketing Research, 2019.

    Preyas Desai, Debu Purohit, and Bo Zhou (2018). "Allowing Consumers to Bundle Themselves: The Profitability of Family Plans," Marketing Science Vol. 37, No. 6, November–December, pp. 855–1052.

    Preyas Desai, Debu Purohit, and Bo Zhou (2016). "The Strategic Role of Exchange Promotions," Marketing Science Vol. 35, No. 1, January–February, pp. 93–112.
    ---Finalist, 2017 INFORMS John D.C. Little Best Paper Award

    Bo Zhou, Carl F. Mela, and Wilfred Amaldoss (2015). "Do Firms Endowed with Greater Strategic Capability Earn Higher Profits?" Journal of Marketing Research: June 2015, Vol. 52, No. 3, pp. 325-336.

    Preyas Desai, Debu Purohit, and Bo Zhou (2014). "The Effect of Slotting Allowances." In D. Teece and A. Augier (Eds.), The Palgrave Encyclopedia of Strategic Management, Eds. London: Palgrave McMillan.

    News

    Marketing Science Institute Names Zhou Young Scholar

    The Marketing Science Institute (MSI) has named Bobby Zhou, assistant professor of marketing at the University of Maryland's Robert H.…

    Read News Story : Marketing Science Institute Names Zhou Young Scholar

    Research

    Who Wins With Sponsored Content Advertising?

    New Research Looks At Both Sides of Media Market for Sponsored Content Ads

    Read the article : Who Wins With Sponsored Content Advertising?
    Standing Out On Streaming’s Crowded Stage

    New Research Shines Spotlight on Consumer Appetite

    Read the article : Standing Out On Streaming’s Crowded Stage
    When Regret is a Good Thing

    How Wishing You'd Bought the Better Version Can Be Beneficial

    Read the article : When Regret is a Good Thing

    Insights

    YY Live Is No Luckin

    Why the Live-Streaming Service Is Likely To Survive the Critics

    Read the article : YY Live Is No Luckin
    The Expanding Dominion of Alipay

    And Why Alipay Billing Goes Viral

    Read the article : The Expanding Dominion of Alipay
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