Idil Yaveroglu Directory Page

Dr. Idil Yaveroglu joined the Marketing Department at the Smith School of Business at the University of Maryland as a lecturer in 2020. Dr. Yaveroglu currently teaches Marketing Principles, Integrated Marketing Communications, Consumer Centric Innovations, and Marketing and Innovation for Entrepreneurs. Prior to joining the University of Maryland, she held teaching positions at George Washington University, Koc University (Turkey), and American University. She was consistently ranked highly on teaching evaluations among business school faculty at Koc University in Istanbul, where she taught for eight years. Her research specialized in online consumer behavior and online advertising. She has published her work in journals such as Journal of Advertising, Journal of Business Research, and Journal of Business and Industrial Marketing among others. Dr. Yaveroglu holds a Ph.D. in Marketing from Georgia State University, an MBA from Bilkent University, and a BS in Economics from Middle East Technical University.