Pioneering business research can prepare students to be transformational business leaders, and equip companies to transform themselves and their markets. The lifeblood of a business school is its faculty, and at the University of Maryland’s Robert H. Smith School of Business, our faculty is inspiring, supportive and world-class.
Roland Rust, executive director of the CES and distinguished university professor, and distinguished CES faculty fellow Ming-Hui Huang, have published a new article, “The Service Revolution and the Transformation of Marketing Science”, in Marketing Science. The article discusses the relationship between the information and service revolutions and explains the reasons for service sector growth. To reach their conclusions, Professors Rust and Huang review and integrate information from the quantitative, information systems, and computer science literatures.