Research

Pioneering business research can prepare students to be transformational business leaders, and equip companies to transform themselves and their markets. The lifeblood of a business school is its faculty, and at the University of Maryland’s Robert H. Smith School of Business, our faculty is inspiring, supportive and world-class.

Recent Publications

Marketing Science Published Article in January by Distinguished University Professor Roland Rust

Roland Rust, executive director of the CES and distinguished university professor, and distinguished CES faculty fellow Ming-Hui Huang, have published a new article, “The Service Revolution and the Transformation of Marketing Science”, in Marketing Science.  The article discusses the relationship between the information and service revolutions and explains the reasons for service sector growth.  To reach their conclusions, Professors Rust and Huang review and integrate information from the quantitative, information systems, and computer science literatures.

CES Insights & Research
March 15, 2019
How Do Relationships Drive B2B Retail?
While a good relationship between a sales representative and buyer won’t always protect the vendor from being shut out of business, it may leave the door open.
Read the article : How Do Relationships Drive B2B Retail?
March 28, 2018
What Uber’s Setback Means for Volvo
The name Volvo has long conjured up an image of safety. But the fatal crash involving an autonomous Uber vehicle puts the brand in new peril, says Smith School reputation expert Roland Rust.
Read the article : What Uber’s Setback Means for Volvo
March 26, 2018
Recover From a Service Failure
It happens. Sometimes companies let their customers down. And when they do, they need to fix it fast, says Janet Wagner of the University of Maryland's Robert H. Smith School of Business.
Read the article : Recover From a Service Failure
Back to Top