Primary Participating Faculty

Department of Marketing

Roland Rust

Roland Rust

Distinguished University Professor
David Bruce Smith Chair in Marketing
P. K. Kannan

P. K. Kannan

Associate Dean for Strategic Initiatives
Dean's Chair in Marketing Science
Yogesh Joshi

Yogesh Joshi

Associate Professor
Wendy W. Moe

Wendy W. Moe

Dean's Professor of Marketing
Artificial Intelligence and User Engagement

Department of Management & Organization

Hui Liao

Hui Liao

Dean's Chair Professor of Management

Department of Decision Operations & Information Technology

Ritu Agarwal

Ritu Agarwal

Research Professor, Retired
Bruce L. Golden

Bruce L. Golden

The France-Merrick Chair in Management Science
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