Primary Participating Faculty
Department of Marketing
Roland Rust
Distinguished University Professor
David Bruce Smith Chair in Marketing
P. K. Kannan
Distinguished University Professor
Dean's Chair in Marketing Science
Wendy W. Moe
Dean's Professor of Marketing
Artificial Intelligence and User Engagement
Department of Management & Organization
Hui Liao
Associate Dean for Research and Doctoral Programs
Long Jiang Endowed Chair in Business
Department of Decision Operations & Information Technology
