Primary Participating Faculty
Department of Marketing
![Roland Rust](/sites/default/files/styles/optimized/public/people/rust-roland-2017.png?itok=2VI0mszv)
Roland Rust
Distinguished University Professor
David Bruce Smith Chair in Marketing
![P. K. Kannan](/sites/default/files/styles/optimized/public/people/headshots/kannan-pk.jpg?itok=svMtUfj7)
P. K. Kannan
Associate Dean for Strategic Initiatives
Dean's Chair in Marketing Science
![Yogesh Joshi](/sites/default/files/styles/optimized/public/people/headshots/joshi_1.jpg?itok=4sm4zqzZ)
![Wendy W. Moe](/sites/default/files/styles/optimized/public/people/headshots/moe_headshot.jpg?itok=epEPWvoG)
Wendy W. Moe
Dean's Professor of Marketing
Artificial Intelligence and User Engagement
Department of Management & Organization
![Hui Liao](/sites/default/files/styles/optimized/public/people/headshots/liao-hui-2022.jpg?itok=xxGtnczm)
Department of Decision Operations & Information Technology
![Ritu Agarwal](/sites/default/files/styles/optimized/public/people/headshots/agarwalritu.jpg?itok=OS_hdKtU)
![Bruce L. Golden](/sites/default/files/styles/optimized/public/people/headshots/GoldenBruce.jpg?itok=V9KstzI9)