Faculty Impact Articles

Smith School of Business Professor Lawrence A. Gordon recently co-developed a formula to determine how much a company should invest in cybersecurity. Now, he targets University of Maryland honors students with this innovation.

Gary Cohen, assistant dean of executive programs, overviews the field of executive education.

Go to the Smith Executive Education website.

Where to Watch

The National Institute of Justice (NIJ) recently awarded funding to Dr. Sally Simpson for her research grant, White-Collar and Corporate Frauds: Understanding and Measuring Public Policy Preferences, with Co-PIs Dr. Mark Cohen (Vanderbilt University) and Dr. Tom Loughran (UMD).  This research will investigate the costs of white-collar crime.

Hot Topic Alert: March 26, 2014 Attention: Economic and financial reporters and editors

Smith Marketing professor Roland Rust, commenting in The New York Times this week, said General Motors' social media strategy in response to its timing and handling of an ignition switch recall is “absolutely the right thing to do.”

Hot Topic Alert: March 14, 2014Attention: Finance reporters and editors 

Hot Topic Alert: March 13, 2014Attention: Business and marketing reporters and editors 

A number of studies published by marketing faculty at the University of Maryland’s Robert H. Smith School of Business rank as “most impactful on marketing practice,” according to a study forthcoming in the International Journal of Research in Marketing (IJRM).

Marketers may feel as though they are drowning in data and metrics when monitoring social media with its complexity of platforms and opinions.