Faculty Impact Articles

Hot Topic Alert: March 26, 2014 Attention: Economic and financial reporters and editors

Hot Topic Alert: March 14, 2014Attention: Finance reporters and editors 

Hot Topic Alert: March 13, 2014Attention: Business and marketing reporters and editors 

Marketers may feel as though they are drowning in data and metrics when monitoring social media with its complexity of platforms and opinions.

A number of studies published by marketing faculty at the University of Maryland’s Robert H. Smith School of Business rank as “most impactful on marketing practice,” according to a study forthcoming in the International Journal of Research in Marketing (IJRM).

S. Raghu Raghavan, a Smith professor of management science and operations management, has developed a framework for companies to track and incorporate social media influence into product innovation – resulting in better products that more effectively meet the needs of consumers. 

Healthday News reports on recent data showing Americans increasingly are using online physician reviews and asks “whether it’s a good thing” that people “are choosing their doctor the same way they settle on a car or TV.” 

“Dreaming with responsibility” and “dreaming in a pragmatic way” are among Gerald Suarez’s descriptors for students processing his forthcoming course, “Create the Future Through Systems Thinking and Design.”

The PhD program at the Robert H. Smith School of Business at the University of Maryland, College Park, is No. 11 in the world and No. 8 in the U.S., according to new rankings by The Financial Times.