Faculty Impact Articles
Marketers may feel as though they are drowning in data and metrics when monitoring social media with its complexity of platforms and opinions.
A number of studies published by marketing faculty at the University of Maryland’s Robert H. Smith School of Business rank as “most impactful on marketing practice,” according to a study forthcoming in the International Journal of Research in Marketing (IJRM).
S. Raghu Raghavan, a Smith professor of management science and operations management, has developed a framework for companies to track and incorporate social media influence into product innovation – resulting in better products that more effectively meet the needs of consumers.
Healthday News reports on recent data showing Americans increasingly are using online physician reviews and asks “whether it’s a good thing” that people “are choosing their doctor the same way they settle on a car or TV.”
“Dreaming with responsibility” and “dreaming in a pragmatic way” are among Gerald Suarez’s descriptors for students processing his forthcoming course, “Create the Future Through Systems Thinking and Design.”
The PhD program at the Robert H. Smith School of Business at the University of Maryland, College Park, is No. 11 in the world and No. 8 in the U.S., according to new rankings by The Financial Times.
The Accounting and Information Assurance Department at the University of Maryland's Robert H.
The Center for International Business Education and Research (CIBER) will hold its fourth-annual Emerging Markets Forum on Friday, April 25, 2014. This year's theme is "Negotiating History, Culture, and Institutions in Emerging Markets." The conference will be held at the Smith School's Washington, DC campus at the Ronald Reagan Building and International Trade Center.
Check out Andrew Sherman's TEDx talk and find out how to realize the full power of everything your company knows. Sherman is passionate about helping people drive value from intellectual property and other intangible assets. He is a prominent Washington, D.C., attorney and business author who
All faculty, program directors, deans, department chairs, alumni, and students of the University of Maryland's Robert H. Smith School of Business are invited to nominate deserving Smith School faculty members (i.e., tenured, tenure-track, Tyser Teaching Fellow, lecturer, adjunct, or Ph.D.