Faculty Impact Articles
COLLEGE PARK, Md. - Improving health and reducing health care costs nationwide depends on effective coordination between the organizations that treat patients (primary care providers) and those that work to prevent disease and promote health (public health practitioners).
According to the American Marketing Association, the world’s most productive marketing researchers over the past five years include Smith School professors Michael Trusov, Michel Wedel and Jie Zhang
Healthcare costs have been rising faster than inflation and even faster than college tuition. At the same time the quality of health care in the U.S. has been uneven at best. Many look to the Affordable Care Act (ACA) as an opportunity for information technology and other innovative approaches to improve both the efficiency and quality of health services.
The BP oil disaster in the Gulf of Mexico is one of the biggest corporate disaster’s of all time. The energy giant – the fourth largest company in the world – has been grappling with the fallout of April’s deadly explosion and oil spill, which has had serious impact on U.S. Gulf Coast industries and the environment.
Technology is opening the "black box" of hospital operations to researchers, while patient empowerment and groundbreaking, patient-centered and patient-powered research networks loom to tackle health challenges from obesity to rare diseases.
On Nov. 20, Cliff Rossi, Professor of the Practice at the University of Maryland's Robert H. Smith School of Business, gave the keynote presentation, "Five Years after the Crisis: An Introspective Look at Risk Management," at PRMIA and EY's CRO Risk Summit Dinner in NYC.
Healthcare costs have been rising faster than inflation and even faster than college tuition. At the same time the quality of health care in the U.S. has been uneven at best. Many look to the Affordable Care Act (ACA) as an opportunity for information technology and other innovative approaches to improve both the efficiency and quality of health services.
If you’ve got it, don’t flaunt it. That’s the conclusion Smith School researchers came to when they studied how people display the brands they use.
“Calculating the gains associated with increased security is problematic given that cybersecurity is a cost-saving, rather than revenue-generating, project.