Faculty Impact Articles
Security-assessment firm IOActive recently identified security flaws in 40 mobile banking applications for iPhone and iPad that are used by some of the world's leading financial institutions.
Hot Topic Alert Jan. 29, 2014
Hot Topic Alert: Jan. 29, 2014
Marketing professor Roland Rust can comment about content and strategy driving this year’s Super Bowl commercials.
Shawn Mankad, assistant professor of business analytics in Smith's Decision, Operations & Information Technologies department has co-developed a formula, “RegRan
The Professional Services Leadership Initiative (PSLI) is an exciting new executive development program for mid-level marketers, offered by the CES in conjunction with Smith Executive Programs and Expertise Marketing, Inc. The program targets professional services firms that are global leaders in their industries and are committed to pursuing marketplace excellence.
The growing crowdfunding phenomenon has exploded in the past five years with sites like Kickstarter and Indiegogo. With crowdfunding, startups raise the funds they need in small doses, and “investors” get returns on their small investments, or products, perks or rewards for their donation-based funding.
Holiday shopping season is about to enter full swing and retailers are doing their best to lure customers. With a little comparison-shopping, consumers can score some great deals.
A recent scandal in the NFL’s Miami Dolphins organization brought to light the havoc bullying can create in the workplace – whether it’s the locker room or the boardroom. Bullies classify as “difficult” co-workers, and they can have big effects on job performance.
A Smith doctoral candidate’s recent findings that guide marketers to focus beyond an online customer’s “last click” have drawn prestigious recognition from the Marketing Science Institute (MSI).