Roland Rust in NYT on GM Social Media Strategy

Smith Marketing professor Roland Rust, commenting in The New York Times this week, said General Motors' social media strategy in response to its timing and handling of an ignition switch recall is “absolutely the right thing to do.”

Rust, Distinguished University Professor and David Bruce Smith Chair in Marketing at the University of Maryland’s Robert H. Smith School of Business, told The Times: “If they don’t respond to the customers, then those customers are going to continue to flame them... (Consumers) are thinking, I can either buy this GM car that I know kills people or I can buy something else."

Read the full the story here.

See additional coverage of Rust's related commentary:

• Just Auto News
• Inc.: '6 Things You Need to Know.' 
• Economic Times 
• Omaha World Herald
• Honolulu Star Advertiser 
• Virginian Pilot
• Columbus Dispatch (Columbus CEO)
• WSIL Lansing, Mich radio interview