Maryland Smith Research

September 17, 2021
Here’s the Best Way To Build a Startup Team
Finding the right team is critical for a startup’s success and most aren’t taking the right approach, finds new Maryland Smith research. With the right strategy – a mix that has founders both liking each other due to shared values and experiences, and having the proper complementary skills and…
Read the article : Here’s the Best Way To Build a Startup Team
August 24, 2021
What Can Firms Learn From Online Consumer Engagement?
Ford set its sights on overtaking Tesla in the electric car market when it announced in May its competitive $40,000 price point for the new F-150 Lightning electric pickup. Scanning consumer sentiment and determining whether it succeeded in winning over popular opinion is typically a difficult…
Read the article : What Can Firms Learn From Online Consumer Engagement?
August 18, 2021
Academia, a Promised Land?

Editor’s note: For women with a science or engineering PhD, is academia a more equitable haven, compared to industry? Is it a place where gender gaps narrow in pay and promotions?

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July 30, 2021
How Privilege and Politics Are Affecting Disparity in Vaccine Rates

Income, educational attainment and political ideology all play into racial disparities in vaccination rates that have left African Americans more vulnerable to COVID-19, Maryland Smith researchers found.

Read the article : How Privilege and Politics Are Affecting Disparity in Vaccine Rates
July 28, 2021
How Pioneering Startups in the Mobile Money Industry Defied All Odds
It’s a tale as old as time – David vs Goliath. And this classic underdog story illustrates pioneers of the global mobile money industry as well, according to new research from Maryland Smith.
Read the article : How Pioneering Startups in the Mobile Money Industry Defied All Odds
July 14, 2021
Can Getting Emotional At Work Increase Innovation?

Companies are always looking for ways to get teams to innovate more and find creative answers to problems.

Read the article : Can Getting Emotional At Work Increase Innovation?
June 17, 2021
How Our Need To Reciprocate Could Be The Key To Getting Healthy
A groundbreaking study from Maryland Smith’s Center for Health Information and Decisions Systems is the first to examine how reciprocity could be used as a motivator to influence behaviors.
Read the article : How Our Need To Reciprocate Could Be The Key To Getting Healthy
June 10, 2021
Dispersed Teams Succeed Fast But Fail Slow. And That’s A Problem.

For more than a year, many of us have been working remotely as part of a dispersed team. But how efficient are those teams? New research from Maryland Smith’s David M.

Read the article : Dispersed Teams Succeed Fast But Fail Slow. And That’s A Problem.
June 1, 2021
How Brands Can Use Facebook To Figure Out If People Like Them
A new machine-learning algorithm can sort through social media posts to truly understand how consumers see brands.
Read the article : How Brands Can Use Facebook To Figure Out If People Like Them
June 1, 2021
Here’s What Killed Atari And How Today’s Platforms Can Avoid The Same Fate

In the 1980s, Atari ruled the video game universe. Game developers flocked to the pioneering platform, churning out new titles. But most games developed for Atari were not Pac-Man-level quality, and that ultimately led to the platform’s demise.

Read the article : Here’s What Killed Atari And How Today’s Platforms Can Avoid The Same Fate
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