Finding the right team is critical for a startup’s success and most aren’t taking the right approach, finds new Maryland Smith research. With the right strategy – a mix that has founders both liking each other due to shared values and experiences, and having the proper complementary skills and…
What Can Firms Learn From Online Consumer Engagement?
Ford set its sights on overtaking Tesla in the electric car market when it announced in May its competitive $40,000 price point for the new F-150 Lightning electric pickup. Scanning consumer sentiment and determining whether it succeeded in winning over popular opinion is typically a difficult…
How Privilege and Politics Are Affecting Disparity in Vaccine Rates
Income, educational attainment and political ideology all play into racial disparities in vaccination rates that have left African Americans more vulnerable to COVID-19, Maryland Smith researchers found.
Here’s What Killed Atari And How Today’s Platforms Can Avoid The Same Fate
In the 1980s, Atari ruled the video game universe. Game developers flocked to the pioneering platform, churning out new titles. But most games developed for Atari were not Pac-Man-level quality, and that ultimately led to the platform’s demise.