PhD Program News

Gender equity at the top of U.S. companies is falling, partly because female executives aren’t mentoring the next generation of female leaders, according to researchers at the Smith School and Columbia Business School.

Common wisdom says managers set their firm’s ethical tone. But new research finds that employees are more likely to report wrongdoing in the workplace if they believe the entire firm has a zero-tolerance policy on misconduct.

Companies get better results from outsourcing IT operations if they also bolster their own internal IT investment and expertise, according to research by Sunil Mithas, associate professor of information systems. 

If you’ve got it, don’t flaunt it. That’s the conclusion Smith School researchers came to when they studied how people display the brands they use. 

First it was The New York Times. Then The Baltimore Sun. Now The Washington Post has followed suit, requiring online readers to buy a subscription.

It’s not often that a lecture on advertising effectiveness begins with a primer on biology. But for Michel Wedel, Pepsico Professor of Consumer Science, learning about how customers respond to ads begins with learning how a customer actually sees.

CEOs, politicians, religious leaders and generals can do less with their power today than they could in the past.  This is the central thesis of Moises Naim’s new book, The End of Power: From Boardrooms to Battles and Churches to States, Why Being in Charge Isn’t What it Used to Be, and it was the focal point of his remarks at the University of Maryla

COLLEGE PARK, Md. - Amna Kirmani, professor of marketing for the University of Maryland’s Robert H. Smith School of Business, has been elected to serve as president the Association of Consumer Research, effective Jan. 1, 2014.

Alex Triantis, dean of the University of Maryland's Robert H. Smith School of Business, discusses recent rankings, the new Smith School website, summer renovations to Rudy's Cafe, and the school's new online MBA program in his fall 2013 video message.

Jared Watson was pumping gas at a Costco near Seattle when he read the email that he gotten into the PhD program at the University of Maryland’s Robert H. Smith School of Business. “I almost fainted,” he recalls. Watson’s dream of becoming a marketing professor was about to begin. He moved to the East Coast to begin the fall 2013 semester with Smith’s new cohort of 18 PhD students.