Faculty Impact Articles
Nov. 12, 2013 - Update: Anil K.
This is the cover story from the latest edition of Smith Business Magazine.Download Fall 2013 Smith Business Magazine PDF.
It’s not often that a lecture on advertising effectiveness begins with a primer on biology. But for Michel Wedel, Pepsico Professor of Consumer Science, learning about how customers respond to ads begins with learning how a customer actually sees.
Professors at the University of Maryland's Robert H.
GAITHERSBURG, MD (October 22, 2013) – CNSI, of Gaithersburg, Md., and the University of Maryland’s Center for Health Information
COLLEGE PARK, Md. - Amna Kirmani, professor of marketing for the University of Maryland’s Robert H. Smith School of Business, has been elected to serve as president the Association of Consumer Research, effective Jan. 1, 2014.
Drawing Smith to Pedagogy’s Cutting Edge Educause Taps Hank Lucas’ Insight to MOOCs, Learning Technology
COLLEGE PARK, Md. - Financial and economic experts in the University of Maryland’s Robert H. Smith School of Business are available to expand on their comments, below, about implications of the federal government shutdown and debt ceiling debate.
COLLEGE PARK, Md. - While attention focuses on the October 1 launch of a nationwide "health insurance marketplace," the University of Maryland's Robert H. Smith School of Business has provided expertise behind the scenes of this Affordable Care Act milestone.