Marketing

Hank Boyd Talks NFL Marketing

Welcome to the Marketing Department at the University of Maryland’s Robert H. Smith School of Business.

The Marketing Department offers courses and programs leading to BS, MS and PhD degrees. In addition, the Marketing Department plays a significant role in providing marketing courses with the Smith School’s MBA program.

The Smith School's marketing department combines leading scholars who have had profound influence on the discipline with young scholars showing great promise and potential for impact.

The department scholarship enables Smith School marketing graduates -- both at the MBA and undergraduate levels -- to develop a mastery of the traditional foundations of marketing with the ability to apply cutting-edge research insights to drive strategic decision-making. The Marketing Department scholarship is supported by an active PhD program, the Center for Excellence in Service, the Center for Complexity in Business and the Netcentric Behavioral Lab.

News

Jun 23, 2017
World Class Faculty & Research
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For Blue Apron, Amazon's blockbuster deal to acquire Whole Foods couldn't have come at a worse time, says Smith School marketing professor Jie Zhang. The New York-based meal-kit delivery service was just beginning the marketing for its initial public offering, in which it hopes to raise more than $500 million, when Amazon.com Inc. announced the $13.7 billion deal that could upend the food-retail industry....

Jun 16, 2017
World Class Faculty & Research
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The U.S. grocery industry is bracing for a shakeup, and a potential price war, as one German supermarket chain seeks to make its debut and another looks to expand its reach. German grocery chain Aldi says it will invest $3.4 billion to broaden its U.S. footprint, adding 900 new stores by 2022. German rival Lidl, meanwhile, is opening its first U.S. stores this month, with plans to open 100 by next summer. The added competition in...

Jun 14, 2017
World Class Faculty & Research
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The University of Maryland’s Robert H. Smith School of Business is excited to announce some favorite books in the 14th Annual Top-10 Summer Reading List for Business Leaders for 2017, as recommended by faculty members.

May 24, 2017
World Class Faculty & Research
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Groupon was once the fastest-growing company in the history of the web. Its stock reached a $28 initial public offering high mark in 2011, but now trades at about $4 per share. And despite diversifying its business, introducing Groupon Goods, for example, the company has seen its revenue steadily decline. It was down last quarter by about 4 percent from the year-ago period, at $673.6 million, a level that was well short of the $725...

May 16, 2017
World Class Faculty & Research
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The Norwegian School of Economics (NHH) has named as an Honorary Doctor Roland Rust, Distinguished University Professor and David Bruce Smith Chair in Marketing at the University of Maryland’s Robert H. Smith School of Business.

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