At Work, Delivering Innovative Solutions
Stephanie Catherine ’14 has always sought out the next hard problem to solve, the next challenge. It’s why she so enjoys the work she’s doing at Deloitte, where she works as a manager. The tasks and challenges she faces vary from day to day, and the changing nature of her work, she says, keeps her motivated and intellectually stimulated.
How Google’s Third-Party Cookie Change Will Impact Online Advertising
Pushback from advertisers against Google’s plans to phase out third-party cookies in its Chrome browser has forced the company to postpone to 2023. It’s a move set to shake up the recipe for online advertising and Maryland Smith’s P.K. Kannan says it will be felt by advertisers, consumers and Google alike.
Do This Before You Hang Out With Friends To Have More Fun.
We know goal-setting meetings can help teams be more productive in the workplace, and, according to research from Maryland Smith’s Rebecca Ratner, they can also help you get the most out of activities in your personal life.
Pressing Play: How UMD Is Powering Up Support for Esport Gamers
BRENDAN HEGARTY GRASPED EARLY in his first semester at the University of Maryland that the lectures, papers and tests of college life weren’t squaring with his constant urge to slip away to an exotic island where he could practice skydiving, bunker construction and cold-blooded sniping of his enemies. A $30 million prize pool up for grabs didn’t hurt, either.
The Supply Chain Snafu – Why You Should Buy Holiday Gifts Now
Not to stress you out, but if you haven’t started your holiday shopping yet, you’re way behind. Thanks to manufacturing holdups, shipping delays and labor shortages throughout the supply chain, it’s going to take longer – and cost more – for retailers and consumers to get the items they want this year. The best way to tackle this year’s Christmas list is to shop as early as possible, and with an open mind and an open wallet, say Maryland Smith experts.
After the Marines, Finding a Passion in Marketing
Octavia Davis couldn’t picture herself going to college right after high school. She hadn’t yet decided what she wanted to do with her life, with her career. Joining the military, she thought, would give her time to decide what she wanted, while giving her a rich, worldly experience.
Why 2021’s Labor Day Sales Are Likely to Disappoint
Labor Day weekend shoppers might have a little extra money to spend, but they will have to work harder to find discounts this year. Supply chain disruptions caused by the continuing pandemic and a series of severe weather events have had retailers struggling to maintain inventories and subsequently less-incentivized to discount items in stock – even for the usual Labor Day sales bonanzas on appliances, mattresses and autos, said Maryland Smith marketing experts Amna Kirmani and Jie Zhang.
What Can Firms Learn From Online Consumer Engagement?
Ford set its sights on overtaking Tesla in the electric car market when it announced in May its competitive $40,000 price point for the new F-150 Lightning electric pickup. Scanning consumer sentiment and determining whether it succeeded in winning over popular opinion is typically a difficult process. But new research from Maryland Smith found a way.
Is ‘Relaxed’ the New ‘Business Casual’?
Gird yourself—or, actually, don’t: The new office dress code is here, and it’s very stretchy.After nearly 18 months of widespread telework, many office workers gearing up to head back in are first revisiting their dresser drawers, where they may have to dig past piles of the comfortable yoga pants, cozy hoodies and ratty cargo shorts they’ve become accustomed to. But once back at their desks, they may stick with some of the sartorial choices they’ve been making at home.