A Maryland Smith team with a “Big Idea” for a multi-channel market campaign for Toys For Tots took home top honors at the Digital Marketing Association of Washington/Educational Foundation’s fall 2021 Collegiate MAXI Oral Case Competition.

When David Rosenstein ’20 was a Maryland Smith undergraduate student, he became known for his boundless energy. One marketing professor even referred to him as a “Human Energizer Bunny.  The title has stuck, and his tempo hasn’t slowed. These days, he’s in New York, working for LinkedIn as a Business Leadership Program associate. It’s an entry-level rotational sales program that has him working in customer operations and support, with content creators, and with customers in sales. “You wear a lot of different hats,” he says.

Despite booming business, Facebook’s reputation has been in decline – from 2018’s Cambridge Analytica scandal  through recent revelations of the platform’s role in 2020 election misinformation and Instagram’s negative effect on teens.

With the COVID-19 pandemic, retailers have innovated and tweaked the shopping experience to meet the demands of the moment and keep consumers safe. But even as the pandemic begins to subside, don’t be surprised if some of those changes stick around for good.

Stephanie Catherine ’14 has always sought out the next hard problem to solve, the next challenge. It’s why she so enjoys the work she’s doing at Deloitte, where she works as a manager. The tasks and challenges she faces vary from day to day, and the changing nature of her work, she says, keeps her motivated and intellectually stimulated.

Pushback from advertisers against Google’s plans to phase out third-party cookies in its Chrome browser has forced the company to postpone to 2023. It’s a move set to shake up the recipe for online advertising and Maryland Smith’s P.K. Kannan says it will be felt by advertisers, consumers and Google alike.

We know goal-setting meetings can help teams be more productive in the workplace, and, according to research from Maryland Smith’s Rebecca Ratner, they can also help you get the most out of activities in your personal life.

BRENDAN HEGARTY GRASPED EARLY in his first semester at the University of Maryland that the lectures, papers and tests of college life weren’t squaring with his constant urge to slip away to an exotic island where he could practice skydiving, bunker construction and cold-blooded sniping of his enemies. A $30 million prize pool up for grabs didn’t hurt, either.

Not to stress you out, but if you haven’t started your holiday shopping yet, you’re way behind. Thanks to manufacturing holdups, shipping delays and labor shortages throughout the supply chain, it’s going to take longer – and cost more – for retailers and consumers to get the items they want this year. The best way to tackle this year’s Christmas list is to shop as early as possible, and with an open mind and an open wallet, say Maryland Smith experts.

Octavia Davis couldn’t picture herself going to college right after high school. She hadn’t yet decided what she wanted to do with her life, with her career. Joining the military, she thought, would give her time to decide what she wanted, while giving her a rich, worldly experience.