If a single theme emerged from the deluge of Super Bowl commercials for cryptocurrency, electric vehicles and online booking agencies, it was one that steered viewers away from the worries of the last two years.

How will data analytics change how the U.S. government operates? The transformation is happening already, according to panelists at a recent Maryland Smith event.

On-site spectators will be missing Friday as athletes parade in Beijing for the XXIV Olympic Winter Games opening ceremonies. There will be pandemic-inspired protocols in place, extending through the competitions – similar to the ones adopted at the most recent Summer Games in Tokyo. And there's a diplomatic boycott in place as well, with the United States, Britain, Canada and Australia opting not to send government officials to the Games, in a show of protest against human rights violations in China. (Athletes from those countries will still compete.)

Attendees at Maryland sporting events always have plenty of stars to watch on the playing field or court, but since Fall 2021, when fans reemerged from the pandemic lockdown, there’s been a colorful new one rising in the stands. Thomas Canary, a graduate student who finished his B.S. in marketing in December, wears his Maryland pride in the form of a flashy yellow, red, black and white suit adorned with a Maryland flag pattern. It’s a wardrobe decision that has earned him the nickname “Flag Suit Guy” and could propel him into the ranks of campus student legends like the mellow “Pan Flute Guy” or the palm-slapping, BMX bike-riding “High Five Guy.”

Maryland Smith has solidified its status among top-tier online MBA programs with a No. 12 ranking in the U.S. News and World Report’s Best Online MBA Programs for 2022.

In a new Journal of Marketing special issue, “New Technologies in Marketing,” Maryland Smith’s Michel Wedel co-authors an editorial that outlines how academics can support marketers to deliver data-driven growth.

Can you revel in happy moments now, to soak them in and store them up to help you through future sadness? New research from Maryland Smith’s Ali Faraji-Rad finds that many people actively try to bank their happiness so they can draw on it later to cope with a sad event.

The USA hockey team upsetting the Soviet Union in the Olympics. A 35-year-old pitcher making his MLB debut. A horse owner fostering a colt to Triple Crown glory. Many are familiar with these athletic feats not only from cheering as they happened or flipping through the record books, but also from watching the fan-favorite movies that they inspired. Besides the feel-good plots, the films share another common feature: They were all produced by a Maryland Smith alum.

New research from Maryland Smith’s P.K. Kannan shows how a firm’s social media posts have big impacts on its stock price, both temporarily and permanently.

In the mood to indulge in some retail therapy? Take a seat on the couch. See a mixer that you like in the "Great British Baking Show" or a favorable shade of lipstick on an actress? Shoppable TV is here to put those products in the hands of consumers. The latest marketing method to hit the small screens, shoppable TV offers viewers a fully interactive and seamless purchase experience that happens while they’re watching their favorite shows.