The Language of Buying: Deciphering AI Conversations

Marketing PhD student Ziting Liao, with faculty Liye Ma and Wendy Moe, developed a model predicting purchase intent from AI assistant interactions. By analyzing language patterns, the tool helps advertisers better target consumers and optimize strategies based on intent.

MSI Recognizes Smith’s Liye Ma, Bobby Zhou for ‘Significant Research Contributions’

Smith School associate professors Liye Ma and Bobby Zhou were named 2024 MSI Scholars by the Marketing Science Institute, recognizing their influential research. The honor fosters collaboration among mid-career marketing academics, shaping the field’s future through scholarship and real-world impact.

UMD Smith Workshop: Optimizing Marketing Performance with AI

Registration is open for the "Optimizing Marketing Performance with AI" workshop on Sept. 19-20, 2024. Led by Professor Liye Ma, it targets marketing professionals to enhance AI-driven marketing strategies. This is an executive education course offered by the Smith School.

All in on AI

The Robert H. Smith School of Business at the University of Maryland is pioneering AI education to meet rising industry demand. The school's new AI center and specialized programs prepare students to address business challenges with AI, ensuring graduates' market relevance.

Smith Researchers Address Liver Transplant Geographic Inequities

The recent overhaul of the federal policy on allocating deceased donor livers has not significantly improved geographical inequities and has led to a greater loss in viable organs, according to findings from the University of Maryland’s Robert H. Smith School of Business.

Smith Analytics Consortium Explores Future of Work

Smart machines do many things better than humans, but Deloitte executive Bill Eggers has good news for workers worried about a robot apocalypse. “This very dystopian narrative that we see, there’s no evidence for it historically,” he said March 29, 2019, at the third annual Smith Analytics Consortium thought leadership conference at the University of Maryland’s Robert H. Smith School of Business. “In every other period of technological revolution, we’ve created more jobs than we’ve lost.”

Maryland Smith Researchers Receive Journal of Marketing Award

Maryland Smith's Xian Gu, P.K. Kannan and Liye Ma, have been selected as a finalist for the 2018 Marketing Science Institute/H. Paul Root Award for their research paper, "Selling the Premium in Freemium." The award is given to a paper published in the Journal of Marketing that has made a significant contribution to the advancement of the practice of marketing in a calendar year.

Deloitte Welcomes Smith Analytics Faculty to Greenhouse

Deloitte hosted seven faculty affiliates of the Smith Analytics Consortium for a meeting of the minds on Jan. 31, 2019, at the company’s Greenhouse in Washington, D.C.

The Freemium Economy: How Companies Can Get You To Pay Up

SMITH BRAIN TRUST – What could be better than free? For companies with a freemium business model – Spotify, Dropbox, Hulu and The New York Times are examples – it’s a key question. Can a company increase its number of paying customers when a free version is available? And if so, how?