Smith Analytics Consortium Explores Future of Work

Smart machines do many things better than humans, but Deloitte executive Bill Eggers has good news for workers worried about a robot apocalypse. “This very dystopian narrative that we see, there’s no evidence for it historically,” he said March 29, 2019, at the third annual Smith Analytics Consortium thought leadership conference at the University of Maryland’s Robert H. Smith School of Business. “In every other period of technological revolution, we’ve created more jobs than we’ve lost.”

Maryland Smith Researchers Receive Journal of Marketing Award

Maryland Smith's Xian Gu, P.K. Kannan and Liye Ma, have been selected as a finalist for the 2018 Marketing Science Institute/H. Paul Root Award for their research paper, "Selling the Premium in Freemium." The award is given to a paper published in the Journal of Marketing that has made a significant contribution to the advancement of the practice of marketing in a calendar year.

Deloitte Welcomes Smith Analytics Faculty to Greenhouse

Deloitte hosted seven faculty affiliates of the Smith Analytics Consortium for a meeting of the minds on Jan. 31, 2019, at the company’s Greenhouse in Washington, D.C.

The Freemium Economy: How Companies Can Get You To Pay Up

SMITH BRAIN TRUST – What could be better than free? For companies with a freemium business model – Spotify, Dropbox, Hulu and The New York Times are examples – it’s a key question. Can a company increase its number of paying customers when a free version is available? And if so, how?

Beware of Twitter’s Squeaky Wheel Trap

Twitter can be a brutal world for customer service workers. Complaints about companies are not just public but often harsh: “Sitting on the Tarmac at DFW waiting for a gate! Late again #americanairlines.”

How to Deal With That Irate Tweeting Customer

SMITH BRAIN TRUST — Twitter can be a brutal world for customer-service workers, since complaints get aired not just with great vitriol but also very publicly. All companies take virtual punches to the gut, and they have to decide how to respond.

Twitter Cues from the Music World

A recent CBC Music report holds up music bands as models of good Tweeting skills, citing Atlanta rapper Waka Flocka Flame as one example with 1.3 million followers. “@wakaFlockabsm has something for everyone,” the report says. “Fun interactions with fans, inspirational quotes and weird hashtags.” Social media has become increasingly important for musicians to engage fans, promote output and subsequently lift record and concert sales — a dynamic analyzed in a recent study from the Smith School.

New Faculty Hires for 2011-2012

The Smith School is happy to welcome the following new professors to the school: Accounting & Information Assurance Hanna Lee Derek Johnson Decisions, Operations & Information Technologies Tunay Tunca Inbal YahavIlya O. RyzhovPamela Armstrong Ilchul Yoon Rui Zhao

Getting You To Pay in a Freemium World

Firms that adopt a freemium model hope to entice people to become paying customers. They often fail. Research shows how they can succeed.

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