Smith Brain Trust

June 17, 2020
Why the Devil Wears Prada
Recently published findings show that wearing and using a luxury good, like a Prada handbag, can lead ordinary people to behave badly.
Read the article : Why the Devil Wears Prada
June 12, 2020
How Paid Social Media Thrived in COVID-19
When staying home was the only option during the coronavirus pandemic, people turned to the internet to get their fix of entertainment and interaction. For brands, this became their chance to join the conversation.
Read the article : How Paid Social Media Thrived in COVID-19
June 2, 2020
Corporate Messaging in a Time of Turmoil
It can be difficult in times of great turmoil to find the right words. But business leaders and brands can try. And sometimes, when they succeed, it can have a significant impact.
Read the article : Corporate Messaging in a Time of Turmoil
May 29, 2020
The Upside of All of This Alone Time
“When people do things alone, they enjoy themselves more than they expected,” Maryland Smith research finds. “People overestimate the benefits of being with someone else.”
Read the article : The Upside of All of This Alone Time
May 27, 2020
Summer Reading List 2020
It's the 17th annual Summer Reading List for Business Leaders – your summer reading guide as recommended by Maryland Smith's faculty experts.
Read the article : Summer Reading List 2020
May 6, 2020
Pros and Cons of Reopening Businesses Amid COVID-19
States are weighing and implementing plans for reopening their economies amid the COVID-19 pandemic. Here's what they should know.
Read the article : Pros and Cons of Reopening Businesses Amid COVID-19
April 17, 2020
The Global Pulse: A Coronavirus Video Series
In our video series, Maryland Smith experts share their insights on the broadly reaching impacts of the coronavirus pandemic.
Read the article : The Global Pulse: A Coronavirus Video Series
April 1, 2020
The Marketing Messages Brands Must Adopt Now
With brands flooding our email inboxes with their statements about the coronavirus pandemic, it didn’t take long for consumer messaging fatigue to settle in. Here's what marketers need to say, and do, now.
Read the article : The Marketing Messages Brands Must Adopt Now
March 31, 2020
The End of the Shopping Mall?
What will happen to the shopping mall when the coronavirus crisis eases, when the stay-at-home orders are lifted and non-essential businesses are able to welcome customers back?
Read the article : The End of the Shopping Mall?
March 11, 2020
Why QR Codes Are Coming Back In a Big Way
They used to seem so pointless. But here's why they matter now – for everything from concert tickets to Covid-19 tracking.
Read the article : Why QR Codes Are Coming Back In a Big Way