Maryland Smith Research

September 29, 2020
What You See Is What You Click
How people look at search engine results might not happen the way advertisers think it does, according to new research.
Read the article : What You See Is What You Click
September 18, 2020
Why Critics Don’t Pan Blockbusters… At Least Not Right Away
New research finds media outlets delay negative reviews of movies and video games.
Read the article : Why Critics Don’t Pan Blockbusters… At Least Not Right Away
September 16, 2020
How Consumers Responded to COVID-19
New research offers a conceptual framework for examining threats and how they impact consumer behavior.
Read the article : How Consumers Responded to COVID-19
September 16, 2020
Can We Make Food Healthier By Changing Its Packaging?
What would happen if the nutritional info wasn't tucked away on the back of a package, but was right up front?
Read the article : Can We Make Food Healthier By Changing Its Packaging?
September 3, 2020
Why Buzzworthy Companies Should Up Their Ad Budgets
Word-of-mouth is seen as free advertising, but new research says it can be a sign to spend more on ads.
Read the article : Why Buzzworthy Companies Should Up Their Ad Budgets
August 20, 2020
How to Feel Like You Belong No Matter Where You’re Working
New Research Offers Strategies for Inclusion in a Multinational Organization
Read the article : How to Feel Like You Belong No Matter Where You’re Working
July 22, 2020
Feeling Normal in a Pandemic? Study Has Good News
New research shows that our human sense of normalcy is capable of bouncing back a lot faster than we might think.
Read the article : Feeling Normal in a Pandemic? Study Has Good News
June 17, 2020
History’s Top Innovators: Genius or Luck?
In the early automobile industry, what separated the greats, like Henry Ford, was quite a bit of luck,
Read the article : History’s Top Innovators: Genius or Luck?
June 11, 2020
When Disaster Strikes, Stockpiling Surges
New research offers keys for how retailers and suppliers can prepare and plan for runs on essential stock to reduce shortages during a crisis.
Read the article : When Disaster Strikes, Stockpiling Surges
June 10, 2020
The Problem Plaguing Academic Research
In most cases, when scholars turn to research, what they actually get is the testimony of an author’s interpretation of that evidence – and that’s a big issue, says new research.
Read the article : The Problem Plaguing Academic Research
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