Maryland Smith Research

The Smith School's Michael Trusov, associate professor of marketing, proposes a two-part approach to help advertisers gauge how well their paid search ads are performing.

Emotions and moods play into an organization’s overall climate, and that climate affects big-picture organizational relationship-building, productivity, creativity and reliability performance.

What’s the most useful way to look at commodity prices? A team of Smith School researchers sought to answer that question by examining commodity futures returns over a 42-year period.

Social tags are the keywords that users create as they discuss or categorize topics on social media. And they can offer valuable insights into consumers’ perceptions of products and brands.

They could determine how innovative you are at work. The network of your “alters” — the people you turn to for problem-solving advice — can also help you become more creative, according to new research.

When simulating complex systems, getting the numbers right can be tricky. In new Smith School research, Michael Fu explores methodologies that can help streamline that process.

The Smith School's Trevor Foulk evaluates six intervention methods that aim to combat the ongoing effects of the daily grind.

Bond markets value IT investments differently than stock markets according to the strategic roles of IT in industries and the types of risks they create.

Leaders can lose their jobs for simply having the right skills at the wrong time, which can complicate negotiations for executive incentive packages.

Does it make good economic sense for hotel owners to hold the deeds and manage operations at their properties? Professor Hui Liao believes it does.