Thought Leadership
The lifeblood of a business school is its faculty, and at the University of Maryland's Robert H. Smith School of Business our faculty members are inspiring, supportive and world-class. We are attuned to a marketplace that values innovation, entrepreneurialism, analytical thinking and hard work. Our teaching and research equips students with the wisdom of business scholarship rooted in the experiential lessons of the marketplace.
June 21, 2022
Third-Party Apps for Brand-Customer Interaction, Smith Expert Gives Pros and Cons
Convenience is invaluable for both sides in business-customer interaction. Thus, companies increasingly are integrating live chat and messaging – an advancement from voice and email – into the customer service channel mix. Third-party apps facilitate and fuel this trend. “The top three apps (…
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Third-Party Apps for Brand-Customer Interaction, Smith Expert Gives Pros and Cons
June 9, 2022
How Target Missed the Mark on Inventory
Target missed the mark when calculating this season’s inventory and now the retailer is scrambling to liquidate extra items. The company is slashing prices to move items like patio furniture and household appliances to free up space on shelves and in warehouses. But how’d they get it so wrong?
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How Target Missed the Mark on Inventory
May 25, 2022
Summer Reading List 2022
Check out the 19th annual Summer Reading List for Business Leaders, with recommendations from faculty members at the University of Maryland’s Robert H. Smith School of Business. This year’s list includes new and older books on the Fed, problem-solving, entrepreneurism, memory, vaccines, and human…
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Summer Reading List 2022
March 10, 2022
A Fluid Situation
Banking Bans More Likely Than Oil, Vodka Boycotts to Influence Russia’s Ukraine Stance
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A Fluid Situation
February 28, 2022
The Pandemic, the Inflation and the Way We Shop Now
Do you shop differently now than you did a few years ago? If so, you’re not alone, says Maryland Smith’s Jie Zhang.
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The Pandemic, the Inflation and the Way We Shop Now
February 15, 2022
Super Bowl Ads: Celebrities, Cars and Crypto
If a single theme emerged from the deluge of Super Bowl commercials for cryptocurrency, electric vehicles and online booking agencies, it was one that steered viewers away from the worries of the last two years.
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Super Bowl Ads: Celebrities, Cars and Crypto
February 3, 2022
Pandemic Protocols and Diplomatic Boycotts: Can the Olympics Survive?
On-site spectators will be missing Friday as athletes parade in Beijing for the XXIV Olympic Winter Games opening ceremonies. There will be pandemic-inspired protocols in place, extending through the competitions – similar to the ones adopted at the most recent Summer Games in Tokyo. And there's a…
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Pandemic Protocols and Diplomatic Boycotts: Can the Olympics Survive?
December 15, 2021
New Marketing Technologies Usher In Data-Driven Growth
In a new Journal of Marketing special issue, “New Technologies in Marketing,” Maryland Smith’s Michel Wedel co-authors an editorial that outlines how academics can support marketers to deliver data-driven growth.
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New Marketing Technologies Usher In Data-Driven Growth
December 7, 2021
Can You Bank Happiness?
Can you revel in happy moments now, to soak them in and store them up to help you through future sadness? New research from Maryland Smith’s Ali Faraji-Rad finds that many people actively try to bank their happiness so they can draw on it later to cope with a sad event.
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Can You Bank Happiness?
November 29, 2021
How a Company’s Tweets Impact Its Stock Prices — Temporarily and Permanently
New research from Maryland Smith’s P.K. Kannan shows how a firm’s social media posts have big impacts on its stock price, both temporarily and permanently.
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How a Company’s Tweets Impact Its Stock Prices — Temporarily and Permanently