Thought Leadership

The lifeblood of a business school is its faculty, and at the University of Maryland's Robert H. Smith School of Business our faculty members are inspiring, supportive and world-class. We are attuned to a marketplace that values innovation, entrepreneurialism, analytical thinking and hard work. Our teaching and research equips students with the wisdom of business scholarship rooted in the experiential lessons of the marketplace.

February 28, 2022
The Pandemic, the Inflation and the Way We Shop Now
Do you shop differently now than you did a few years ago? If so, you’re not alone, says Maryland Smith’s Jie Zhang.
Read the article : The Pandemic, the Inflation and the Way We Shop Now
February 15, 2022
Super Bowl Ads: Celebrities, Cars and Crypto
If a single theme emerged from the deluge of Super Bowl commercials for cryptocurrency, electric vehicles and online booking agencies, it was one that steered viewers away from the worries of the last two years.
Read the article : Super Bowl Ads: Celebrities, Cars and Crypto
February 3, 2022
Pandemic Protocols and Diplomatic Boycotts: Can the Olympics Survive?
On-site spectators will be missing Friday as athletes parade in Beijing for the XXIV Olympic Winter Games opening ceremonies. There will be pandemic-inspired protocols in place, extending through the competitions – similar to the ones adopted at the most recent Summer Games in Tokyo. And there's a…
Read the article : Pandemic Protocols and Diplomatic Boycotts: Can the Olympics Survive?
December 15, 2021
New Marketing Technologies Usher In Data-Driven Growth
In a new Journal of Marketing special issue, “New Technologies in Marketing,” Maryland Smith’s Michel Wedel co-authors an editorial that outlines how academics can support marketers to deliver data-driven growth.
Read the article : New Marketing Technologies Usher In Data-Driven Growth
December 7, 2021
Can You Bank Happiness?
Can you revel in happy moments now, to soak them in and store them up to help you through future sadness? New research from Maryland Smith’s Ali Faraji-Rad finds that many people actively try to bank their happiness so they can draw on it later to cope with a sad event.
Read the article : Can You Bank Happiness?
November 29, 2021
How a Company’s Tweets Impact Its Stock Prices — Temporarily and Permanently
New research from Maryland Smith’s P.K. Kannan shows how a firm’s social media posts have big impacts on its stock price, both temporarily and permanently.
Read the article : How a Company’s Tweets Impact Its Stock Prices — Temporarily and Permanently
November 17, 2021
The New Way To Buy: Shoppable TV
In the mood to indulge in some retail therapy? Take a seat on the couch. See a mixer that you like in the "Great British Baking Show" or a favorable shade of lipstick on an actress? Shoppable TV is here to put those products in the hands of consumers. The latest marketing method to hit the small…
Read the article : The New Way To Buy: Shoppable TV
October 28, 2021
For Facebook’s Tarnished Brand, Fix the Business Model

Despite booming business, Facebook’s reputation has been in decline – from 2018’s Cambridge Analytica scandal  through recent revelations of the platform’

Read the article : For Facebook’s Tarnished Brand, Fix the Business Model
October 26, 2021
How COVID-19 Has Changed the Retail Experience Forever
With the COVID-19 pandemic, retailers have innovated and tweaked the shopping experience to meet the demands of the moment and keep consumers safe. But even as the pandemic begins to subside, don’t be surprised if some of those changes stick around for good.
Read the article : How COVID-19 Has Changed the Retail Experience Forever
October 13, 2021
How Google’s Third-Party Cookie Change Will Impact Online Advertising

Pushback from advertisers against Google’s plans to phase out third-party cookies in its Chrome browser has forced the company to postpone to 2023. It’s a move set to shake up the recipe for online advertising and Maryland Smith’s P.K.

Read the article : How Google’s Third-Party Cookie Change Will Impact Online Advertising