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Where Smith leads, the future follows.
AI Must Be Used for ‘Benefit of Humanity,’ UMD Researchers Urge at Summit
Smith Research
Noncompetes Suppress Worker Mobility and Earnings Without Protecting Trade Secrets
Smith School Shapes the Future of Marketing with New AI-forward MS Program
Student
August 21, 2026
Full Circle Moment as Terp Nick Cross Takes the Field for the Washington Commanders
Washington Commanders safety Nick Cross returns home to the DMV, where the Bowie native, DeMatha graduate and former Maryland football player is continuing his NFL career while giving back to his community and planning to complete his Smith finance degree.
August 17, 2026
Meet the Marketing Graduate Who Kept UMD’s Biggest Secret for Four Years
Luke Hanson ’26 secretly portrayed the University of Maryland mascot Testudo for four years while studying management and marketing. He applied classroom lessons to Testudo’s social media strategy and, after graduation, became Talon, Major League Soccer club D.C. United’s mascot.
May 22, 2026
A Missed Bus Led To A Meet Cute
It was a Maryland connection meant to be. Despite Lauren Niffenegger Lumpp ‘09 and Nick Lumpp ‘09 both studying at the Robert H. Smith School of Business, Lauren in accounting and Nick in finance, it was a bus that never showed up during their first few weeks in College Park that brought them together.
October 02, 2026
Amid widening worries about the perils posed by the rapid rise of generative artificial
September 30, 2026
The University of Maryland’s Robert H. Smith School of Business will launch a one-year marketing master’s program in fall 2027. The 30-credit program will combine artificial intelligence with marketing fundamentals and hands-on projects to prepare early-career professionals for marketing careers.
September 29, 2026
Q&A: Space at Smith’s Jon Crocker on the Significance of SpaceX’s Starship Orbital Debut
Jon Crocker of the University of Maryland says SpaceX’s Starship rocket could lower launch costs and intensify competition for low Earth orbit. He cautions that launch constraints could raise customer prices, while lunar operations and orbital debris remain significant challenges.
Faculty Insights On Latest News
May 30, 2025
Summer Reading List 2025
Get ready for summer with the 22nd Annual Summer Reading List for Business Leaders—featuring Smith School faculty picks on investing, neuroscience, human connection, and more, including a novel inspired by a radio show turned TV series.
Management and Organization
April 24, 2025
“The Future is Not What it Used to Be”
Ambiguity arises when choices must be made despite unclear outcomes, says Professor J. Gerald Suarez. In today’s fast-paced world, discernment, flexibility, and embracing uncertainty—not rigid control—are key to navigating change, complexity, and an unpredictable future.
Marketing
October 04, 2024
Small Businesses Take Big Hit from Apple’s Privacy Regulation
Smith marketing professor Daniel McCarthy's research found that Apple's 2021 App Tracking Transparency (ATT) significantly impacted small direct-to-consumer businesses. ATT caused a 37% drop in ad click-through rates and up to a 60% revenue decline for smaller firms reliant on Facebook ads.
Smith’s Evan Starr and colleagues found that noncompete agreements reduce worker mobility and earnings without improving protection of business secrets. Their randomized study suggests employers can rely on nondisclosure agreements while avoiding noncompetes’ costs to recruitment and workers’ future earnings.
September 23, 2026
Less Experience Equals More Profit?
Rajshree Agarwal’s research finds that startup founders with little industry experience perform worse on average but can achieve exceptional success. Their innovative ideas can offset knowledge gaps, while partnerships with established companies could combine breakthroughs with expertise and benefit both.
Accounting and Information Assurance
September 10, 2026
Smith Researchers Produce New Framework for Smarter Cybersecurity Budgeting
University of Maryland researchers apply the Gordon-Loeb Model to AI-driven cyberthreats, recommending risk-based cybersecurity budgets generally capped at 37% of expected losses. The framework lets executives update attack probabilities, potential losses and investment effectiveness as threats and conditions evolve rapidly.
