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Optimal Feature Advertising Design
Research by Michel Wedel and Jie Zhang
Self-Confirming Dynamics in Hollywood
Research by David Waguespack
How Corporate Messages Influence the Product Portfolio
Research by Gabriel Biehal
Limits of Investor Behavior
Research by Mark Loewenstein and Gregory Willard
Moving health care into the information age
Special Online Content
How to Sell Products on the Web
Research by Wendy Moe
Small investors make the wrong bets
Research by Soeren Hvidkjaer
The MBA degree does make a difference
Research by Mark Wellman