RouteSmart Technologies, founded by Smith School professors Bruce Golden, Michael Ball, Larry Bodin, and Arjang Assad, was acquired by FedEx. The route optimization company, built on academic research, will continue operating independently under FedEx Dataworks with plans for global expansion.

The Smith School has awarded 2025 Smith Internal Research Grants to 20 faculty-led teams to support high-impact research in areas including AI, entrepreneurship, labor markets, corporate communication, and online learning, fostering innovation across disciplines.

Smith School professors earned AI research seed grants from UMD’s AIM Institute. Louiqa Raschid and Eaman Jahani will use AI for public health; Lauren Rhue will explore legal limits of AI-generated content. AIM awarded 22 grants across interdisciplinary categories.

The fourth annual Workshop on AI & Analytics for Social Good gathered nearly 100 experts to explore AI’s societal impact, featuring 17 speakers and topics like wildfire containment, algorithmic fairness, empathy in data labeling, and AI-driven text analysis.

Smith School associate professors Liye Ma and Bobby Zhou were named 2024 MSI Scholars by the Marketing Science Institute, recognizing their influential research. The honor fosters collaboration among mid-career marketing academics, shaping the field’s future through scholarship and real-world impact.

Rebecca Ratner, dean’s professor of marketing, is serving as president of the Association for Consumer Research, leading efforts to expand member engagement, professionalize operations and amplify research impact. She will deliver her presidential address at ACR 2025 in Washington, D.C.

Merging Fannie Mae and Freddie Mac is a critical step before privatization, argues Clifford Rossi, to reduce systemic risk, eliminate duplicative costs, and simplify the mortgage system—setting the stage for a safer, more efficient housing finance market transition.

Clifford Rossi, Academic Director of the Smith Enterprise Risk Consortium, warns that pharma tariffs could disrupt supply chains, raise costs, and pressure manufacturers, especially generics. Adopting continuous manufacturing (CM) offers efficiency gains, balancing risk mitigation with strategic investment.

Smith School professor Vijaya Venkataramani, a 2024 Distinguished Scholar-Teacher Award recipient, shared insights on workplace creativity during her lecture. She explored how social networks, team dynamics and leadership influence innovation, emphasizing the importance of inclusivity and psychological safety.

The AMA TechSIG honored Smith’s P.K. Kannan with its inaugural Lifetime Achievement Award for his impactful research in marketing technology and innovation. Kannan, an expert in digital marketing and AI, shared the recognition with USC’s Gerard Tellis at the AMA Winter Conference.