Smith Research
The Cost Of Keeping Up With Consumers
June 14, 2019
Consumers don’t like when products they want are unavailable, and neither do retailers. Independent sellers need to fulfill orders on time and manage inventory effectively.
Smith Brain Trust
Could Renting a Sofa Save the Planet?
There's a growing number of retailers jumping into the rental biz, as part of a sustainability push aimed at keeping furniture and clothing out of landfills. Here's what's behind the trend and what they should do instead.
VW Says Hello to the Light
June 10, 2019
You’d think by now, four years after its diesel emissions scandal broke, Volkswagen would be keen to change the subject. That’s what makes its latest ad campaign so surprising – and so compelling.
Making Information Technology Sustainable
Companies should push to implement green IT initiatives that promote environmental sustainability — not just for the good of the planet, but also for the financial reward.
Why Active Investors Matter in an ETF Era
With passively managed funds and ETFs surging in popularity in recent years, it might seem like active investment managers would soon be a relic of the past. Here's why they won't be sidelined.
Rumors, Open Secrets and Tesla's Blind Spot
June 08, 2019
Open secrets abound on Blind, a social media app for workplace gossip. Most companies look the other way, but Tesla Motors took a different approach.
Identifying High Influencers in Social Networks
June 06, 2019
Those with high levels of influence on social media networks are prime targets of marketing practitioners and researchers. But what, exactly, defines a strong influencer?
Why This Year’s Warren Buffett Charity Lunch Is Different
June 05, 2019
One imagines that Warren Buffett has some pretty interesting lunch meetings. But this one is likely to be more interesting than most.
Student
Ernst & Young Awaits Award Winner
Zoha Tariq ’19 is the kind of person who has always had a clear vision of her goals and aspiratio
Alumni
Designer Transforms Sorority House
By Meredith Cobb
How To Ace Your Interview With AI
Got a video job interview lined up with a big company? It's likely that you're meeting with an AI interviewer, not a human being. Here's how to charm that robot and move on to the next stage.
When Is It Too Late To Reply to an Email?
May 31, 2019
Let’s say you just stumbled across an unread message that’s been languishing in your email inbox for a while. When is it too late to respond?
Pagination
