The University of Groningen in the Netherlands has awarded Maryland Smith marketing professor Michel Wedel the 2019 Ubbo Emmius Medal for science merits. Wedel, a native of the Netherlands, is recognized for his prolific research, particularly his work on eye tracking and visual marketing. He received the award at a ceremony at the University of Groningen on Monday, Sept. 2.
Wedel is the PepsiCo Chair in Consumer Science and a Distinguished University Professor at Maryland Smith. He also is currently the Henri Theil Visiting Chair of Marketing and Econometrics at the Erasmus University in Rotterdam, Netherlands. He has more than 200 publications, including research in top marketing journals and book chapters, ranking as the most productive marketing scholar in the Netherlands. Wedel also developed seven software packages that enable PhD students and marketing practitioners to implement methods he developed.
Wedel has received a number of awards for his work, including two prestigious recognitions for career achievements earlier this year: the Irwin/McGraw-Hill Distinguished Marketing Educator Award and Buck Weaver Award from the INFORMS Society for Marketing Science. He has served on the editorial boards of all the top marketing journals and has been a key contributor in the field and to PhD education in Europe. He has chaired or co-chaired 21 PhD dissertations not only in marketing, but also in economics and mathematics.
Wedel started his career in the Netherlands. He was a marketing professor at the University of Groningen from 1991 through 2002 and has continued to collaborate with faculty there. According to a University of Groningen news release on the award, “Michel is clearly one of the most prominent and successful researchers ever been affiliated with the Faculty of Economics and Business of UG.”
The Ubbo Emmius Medal was established by the Groningen University Fund in 1964 on the 350th anniversary of the university. There are two versions of the medal: one for scientific merits and one for social merits, awarded once every few years.
Watch a video tribute of Wedel’s accomplishments, produced by the University of Groningen, here.