Maryland Smith Increases Flexibility in Relaunch of Online Master’s in Business Analytics

The University of Maryland’s Robert H. Smith School of Business is relaunching its Online Master of Science in Business Analytics (OMSBA) program with increased flexibility for early-to mid-career working professionals from a wide array of academic and professional backgrounds, looking to make data-driven business decisions leveraging the power of analytics.

New Marketing Technologies Usher In Data-Driven Growth

In a new Journal of Marketing special issue, “New Technologies in Marketing,” Maryland Smith’s Michel Wedel co-authors an editorial that outlines how academics can support marketers to deliver data-driven growth.

18 Maryland Smith Professors Named Among Top 2% Worldwide

A study of the world’s top researchers identifies 18 from the University of Maryland’s Robert H. Smith School of Business in the top 2% of the most-cited scholars and scientists worldwide.

Maryland Smith Marketing Faculty Recognized for Research, Mentoring

The marketing department at the University of Maryland’s Robert H. Smith School of Business was recently recognized for prolific research over the last decade by the American Marketing Association (AMA), a leading industry organization. Individual faculty members were recognized for their contributions and for outstanding mentorship to students and junior scholars.

Are Paid Mobile Apps Still A Thing … And Should They Be?

New research has a message for app developers: Don’t rule out introducing a paid app just because it seems like the industry is swamped by free ones.

How Online Ads Help You Shop Faster

New research finds online advertising can help consumers quickly find the items they want – and weed out the rest – on shopping websites.

Why Visual Marketers Should ‘Always Be Knolling’

Though you might not be familiar with the term, you most certainly know knolling.

Wedel Receives 2020 Don Lehmann Award

Maryland Smith’s Michel Wedel is the winner of the 2020 Don Lehmann Award, which honors the best dissertation-based article to appear in the Journal of Marketing or Journal of Marketing Research. It’s the latest accolade for the marketing professor and eye-tracking expert.

Maryland Smith to Offer Free Business Education Program for Maryland Residents, Businesses

“Maryland Business: Rebooted” Starts Online July 13 To help Marylanders get back into the workforce and prepare for the new economic and business environment, The University of Maryland’s Robert H. Smith School of Business has developed an online business program — free to all residents of the state of Maryland. Maryland Business: Rebooted, starts July 13, 2020, and is designed especially for individuals who have been managing or working in small and medium-sized companies.

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