In a new Journal of Marketing special issue, “New Technologies in Marketing,” Maryland Smith’s Michel Wedel co-authors an editorial that outlines how academics can support marketers to deliver data-driven growth.
A study of the world’s top researchers identifies 18 from the University of Maryland’s Robert H. Smith School of Business in the top 2% of the most-cited scholars and scientists worldwide.
The marketing department at the University of Maryland’s Robert H. Smith School of Business was recently recognized for prolific research over the last decade by the American Marketing Association (AMA), a leading industry organization. Individual faculty members were recognized for their contributions and for outstanding mentorship to students and junior scholars.
New research has a message for app developers: Don’t rule out introducing a paid app just because it seems like the industry is swamped by free ones.
Maryland Smith’s Michel Wedel is the winner of the 2020 Don Lehmann Award, which honors the best dissertation-based article to appear in the Journal of Marketing or Journal of Marketing Research. It’s the latest accolade for the marketing professor and eye-tracking expert.
“Maryland Business: Rebooted” Starts Online July 13 To help Marylanders get back into the workforce and prepare for the new economic and business environment, The University of Maryland’s Robert H. Smith School of Business has developed an online business program — free to all residents of the state of Maryland. Maryland Business: Rebooted, starts July 13, 2020, and is designed especially for individuals who have been managing or working in small and medium-sized companies.
Michel Wedel, renowned marketing professor and eye-tracking expert at the University of Maryland’s Robert H. Smith School of Business, is a recipient of the 20th Paul D. Converse Award.