AMA CEO Shares Vision for the Future of Marketing During CEO at Smith

Bennie F. Johnson, CEO of the American Marketing Association, shared insights on the marketing industry's future at the University of Maryland. Johnson discussed AI's role, data privacy, demand for versatile marketers, personal branding, and overcoming self-doubt. Discover his predictions and advice shaping the marketing landscape.

Smith School Revolutionizes AI Job Tracking with AI-Powered Tool

The University of Maryland’s Robert H. Smith School of Business is leading the charge to understand how artificial intelligence is impacting jobs in the U.S. economy with the world’s first attempt to map the creation of AI-skilled jobs. The Smith School just launched UMD-LinkUp AI Maps, a dynamic tool that uses job posting data to analyze the spread of jobs requiring AI skills across the country – by sector, state and more granular geographic levels.

Groundbreaking AI Technology Uses People’s Eye Movements to Predict Their Decisions

Professor Michel Wedel and team introduce RETINA, an AI-driven eye-tracking innovation predicting decisions from eye movements in seconds. Detailed in 'Predicting Consumer Choice From Raw Eye‑Movement Data,' the technology offers insights for marketing and beyond.

Smith School Announces New Positions and Titles for Faculty Members

With the start of the spring 2024 semester comes new titles and positions for faculty members at the University of Maryland’s Robert H. Smith School of Business.

How Influencers Are Changing the Marketing Game

New research from P.K. Kannan at the University of Maryland’s Robert H. Smith of Business reveals how companies should pick influencers to maximize sales.

Black Friday Shopping Tips

Amid a sluggish holiday-season outlook for retailers – thanks to the likes of rising credit card debt and dwindling, post-pandemic savings, competition is intensified for shoppers who are looking to spend. Reflecting this, big retailers initiated their holiday-season discounts as early as October – well ahead of the traditional, day-after-Thanksgiving start to holiday shopping known as Black Friday.

When Milan Chaudhary ’26 began making shirts in high school for local school basketball teams, it was just a passion project. Fast forward four years later, and now his apparel company is changing the game.
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About the University of Maryland's Robert H. Smith School of Business

The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and flex MBA, executive MBA, online MBA, business master’s, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.

Is the NFL’s Huge Spotlight on Taylor Swift and Travis Kelce’s Rumored Relationship a Good Look for the League?

There’s been some backlash to all of the attention the National Football League is giving to the assumption that singer-songwriter Taylor Swift and Kansas City Chiefs tight end Travis Kelce are dating. Even Travis’ mom says she’s dealing with haters over it. Ever since Swift attended the Sept. 24 Chiefs-Bears game and then the Chiefs-Jets matchup the following Sunday, the NFL has capitalized off of the superstar power Swift appears to bring to everything she touches.

Why the UFC-WWE Merger is a One-Two Marketing Punch

With two of the most prominent combat sports properties—WWE and UFC—now united under one belt, eyes are on parent company TKO Group Holdings for its plans to continue growing the brands moving forward. While the challenge of maximizing the adjacent brands’ marketing potential is seemingly difficult from the outside looking in, the University of Maryland’s Robert H. Smith School of Business’ Mary Beth Furst doesn’t expect TKO to struggle in grappling with the task.

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