Sports executives converged at the fourth annual Maryland Sports Business Conference, hosted by the University of Maryland's Robert H. Smith School of Business. Learn how industry leaders discussed strategies for global expansion, fan engagement, and seizing future opportunities, including the 2028 Olympic Games.

Smith School welcomes five new faculty members for Fall 2024, including experts in marketing, finance, and information technologies. Daniel McCarthy, Xinying Hao, Cathy Chen, Tania Babina, and John Silberholz enhance the academic environment with their diverse research backgrounds and experience, enriching opportunities for students and researchers.

The University of Maryland’s Robert H. Smith School of Business faculty shapes future leaders in classrooms and drives global impact through groundbreaking research. Recently, 21 professors were ranked among the top 2% most-cited scholars worldwide by Elsevier. Explore their influential contributions elevating knowledge and inspiring the next generation of business leaders.

Bennie F. Johnson, CEO of the American Marketing Association, shared insights on the marketing industry's future at the University of Maryland. Johnson discussed AI's role, data privacy, demand for versatile marketers, personal branding, and overcoming self-doubt. Discover his predictions and advice shaping the marketing landscape.

The University of Maryland’s Robert H. Smith School of Business is leading the charge to understand how artificial intelligence is impacting jobs in the U.S. economy with the world’s first attempt to map the creation of AI-skilled jobs. The Smith School just launched UMD-LinkUp AI Maps, a dynamic tool that uses job posting data to analyze the spread of jobs requiring AI skills across the country – by sector, state and more granular geographic levels.

Professor Michel Wedel and team introduce RETINA, an AI-driven eye-tracking innovation predicting decisions from eye movements in seconds. Detailed in 'Predicting Consumer Choice From Raw Eye‑Movement Data,' the technology offers insights for marketing and beyond.

With the start of the spring 2024 semester comes new titles and positions for faculty members at the University of Maryland’s Robert H. Smith School of Business.

New research from P.K. Kannan at the University of Maryland’s Robert H. Smith of Business reveals how companies should pick influencers to maximize sales.

Amid a sluggish holiday-season outlook for retailers – thanks to the likes of rising credit card debt and dwindling, post-pandemic savings, competition is intensified for shoppers who are looking to spend. Reflecting this, big retailers initiated their holiday-season discounts as early as October – well ahead of the traditional, day-after-Thanksgiving start to holiday shopping known as Black Friday.