In a new Journal of Marketing special issue, “New Technologies in Marketing,” Maryland Smith’s Michel Wedel co-authors an editorial that outlines how academics can support marketers to deliver data-driven growth.

Can you revel in happy moments now, to soak them in and store them up to help you through future sadness? New research from Maryland Smith’s Ali Faraji-Rad finds that many people actively try to bank their happiness so they can draw on it later to cope with a sad event.

New research from Maryland Smith’s P.K. Kannan shows how a firm’s social media posts have big impacts on its stock price, both temporarily and permanently.

In the mood to indulge in some retail therapy? Take a seat on the couch. See a mixer that you like in the "Great British Baking Show" or a favorable shade of lipstick on an actress? Shoppable TV is here to put those products in the hands of consumers. The latest marketing method to hit the small screens, shoppable TV offers viewers a fully interactive and seamless purchase experience that happens while they’re watching their favorite shows.

A Maryland Smith team with a “Big Idea” for a multi-channel market campaign for Toys For Tots took home top honors at the Digital Marketing Association of Washington/Educational Foundation’s fall 2021 Collegiate MAXI Oral Case Competition.

Despite booming business, Facebook’s reputation has been in decline – from 2018’s Cambridge Analytica scandal  through recent revelations of the platform’s role in 2020 election misinformation and Instagram’s negative effect on teens.

With the COVID-19 pandemic, retailers have innovated and tweaked the shopping experience to meet the demands of the moment and keep consumers safe. But even as the pandemic begins to subside, don’t be surprised if some of those changes stick around for good.