Research from Michael Trusov, a marketing professor at the University of Maryland’s Robert H. Smith School of Business, was recognized by the American Marketing Association’s Consumer Behavior Special Interest Group (CBSIG) with the 2020 Consumer Research in Practice Award. The award recognizes a scholarly research article that contributes significantly to marketing practice.
Trusov shares the award with his co-authors, Jared Watson, a Maryland Smith PhD ’18 now at New York University, and Anastasiya Pocheptsova Ghosh of the University of Arizona, formerly at Smith, for their article: “Swayed by the Numbers: The Consequences of Displaying Product Review Attributes,” which appeared in the November 2019 print issue of the Journal of Marketing and online in 2018.
The research sheds light on how consumers use online reviews and helps retailers best position their products to drive sales online when conditions are not optimal.
The 2020 award is based on articles that appeared in a refereed journal (including but not limited to Journal of Marketing, Journal of Marketing research, Journal of Consumer Research, Journal of the Association for Consumer Research, and Journal of Consumer Psychology) in calendar year 2018. The winning scholarly research article must address an important marketing managerial issue, contribute to marketing practice, offer strong and compelling marketing implications and be applicable across a range of products, services or industries.
Trusov is an associate professor of marketing and the academic director of the MS in Marketing Analytics program at Maryland Smith. He received his Ph.D. degree from the Anderson School of Management at UCLA. His research interests include internet marketing, text analysis, eye-tracking and data mining. He has extensive industry experience, having spent seven years working in software development and IT consulting in Southern California. He teaches digital marketing and digital analytics courses at Maryland Smith.