The Marketing Science Institute (MSI) has named Bobby Zhou, assistant professor of marketing at the University of Maryland's Robert H. Smith School of Business, as a member of its 2019 Class of Young Scholars. The program recognizes remarkable marketing scholars that the organization believes will be the leaders of the next generation of marketing academics.
The 2019 Young Scholars — all of whom are 3-6 years post-Ph.D. — are conducting research on critical marketing topics such as emerging technologies, consumer decision making and quantitative marketing research. "These are the academics to watch," said MSI President Cheryl Toto. "We are excited to see what they accomplish in their fields and to enable their engagement with leading marketing practitioners."
The scholars will convene January 3-6, in Park City, Utah, for four days of research sharing and to explore future collaborations. They will be joined by representatives of member company sponsors, who are interested in sharing their business challenges and establishing ongoing ties with marketing academia's future leaders.