Smith School marketing professors P.K. Kannan and Wendy Moe will become co-executive directors of the Marketing Science Institute in July 2026, leading research on artificial intelligence, analytics and marketing measurement while strengthening connections between academic scholarship and business practice.

The Marketing Science Institute (MSI) has named Bobby Zhou, assistant professor of marketing at the University of Maryland's Robert H. Smith School of Business, as a member of its 2019 Class of Young Scholars. The program recognizes remarkable marketing scholars that the organization believes will be the leaders of the next generation of marketing academics.