For the first time, streaming is predicted to overtake traditional TV as the preferred form of entertainment for U.S. adults.

Fourteen faculty teams at the University of Maryland’s Robert H. Smith School of Business have been awarded three-year grants from the school for research projects that address the world’s grand challenges and reimagine learning in support of the University of Maryland’s vision and the Smith School’s strategic plan.

A team of MS in Marketing Analytics students at the University of Maryland’s Robert H. Smith School of Business, competing under the name “Young Intelligent Talent,” captured the $35,000 top prize in the recently completed Adobe Analytics Challenge 2022.

Convenience is invaluable for both sides in business-customer interaction. Thus, companies increasingly are integrating live chat and messaging – an advancement from voice and email – into the customer service channel mix. Third-party apps facilitate and fuel this trend. “The top three apps (WhatsApp, WeChat and Facebook Messenger) each have more than one billion active daily users, making them seemingly indispensable for brands to engage with their customers," says Bo “Bobby” Zhou, associate professor of marketing at the University of Maryland’s Robert H. Smith School of Business.

In the mood to indulge in some retail therapy? Take a seat on the couch. See a mixer that you like in the "Great British Baking Show" or a favorable shade of lipstick on an actress? Shoppable TV is here to put those products in the hands of consumers. The latest marketing method to hit the small screens, shoppable TV offers viewers a fully interactive and seamless purchase experience that happens while they’re watching their favorite shows.

The Marketing Science Institute (MSI) has named Bobby Zhou, assistant professor of marketing at the University of Maryland's Robert H. Smith School of Business, as a member of its 2019 Class of Young Scholars. The program recognizes remarkable marketing scholars that the organization believes will be the leaders of the next generation of marketing academics.

Media platforms fiercely competing with other outlets for ad dollars should be cautious when evaluating the profitability of this new ad format, finds new research.

Is YY Live a strong buy? Or is it, as Muddy Waters short-selling research firm asserts, a live-streaming service full of bots and 'sham transactions'? Why YY Live is better positioned than Luckin was, in the face of Muddy Waters' fraud allegations.

Cash may be king in much of the world, but in China, Alipay wears the crown.