News at Smith

Frontiers in Service Conference Held in NYC

Jun 29, 2017
World Class Faculty & Research


Roland RustThe 2017 Frontiers in Service conference was held at the Gabelli School of Business, Fordham University, in New York, June 22-25, 2017. Frontiers in Service is sponsored by the Center for Excellence in Service at the University of Maryland’s Robert H. Smith School of Business, as well as the American Marketing Association, IBM, Informs, and the Journal of Creating Value.

Attendees included 350 service scholars and managers, representing more than 30 countries More than 200 research papers were presented, addressing a wide range of strategic challenges facing service managers, including driving service innovation, digitizing the customer experience, maintaining service quality across multiple customer touchpoints, and creating value for both employees and customers.

A highlight of the conference was a plenary session featuring the Smith School’s Roland Rust, David Bruce Smith Chair in Marketing, and his graduate student, Kalinda Ukanwa, doctoral candidate in marketing, who presented their research on racial discrimination in services.

The 2018 Frontiers in Service conference will be held Sept. 6-9 in Austin, hosted by Texas State University.

About the University of Maryland's Robert H. Smith School of Business

The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and part-time MBA, executive MBA, online MBA, specialty master's, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.

Robert H. Smith School of Business
Map of Robert H. Smith School of Business
University of Maryland
Robert H. Smith School of Business
Van Munching Hall
College Park MD 20742