Reflections from Maryland: Visiting Scholar Describes Study Under Smith’s Roland Rust

Jan Oskar Bolin recently traveled from Norway to College Park to audit a PhD Seminar on Marketing Strategy under Maryland Smith’s Roland Rust. “A key takeaway,” he says, “is under the right conditions artificial intelligence (AI)could prompt a seismic shift that reverberates throughout the entire economy. But good decisions will have to be made.”

When we imagine researchers, we often think about the world of academia in which professors conduct research while taking on a teaching schedule. However, outside of academia, there are a variety of professional research scientists, like Maryland Smith alum Debdatta Sinha Roy, PhD ‘19, who use data to help companies find patterns in customer behavior and optimize future decisions. 
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About the University of Maryland's Robert H. Smith School of Business

The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and flex MBA, executive MBA, online MBA, business master’s, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.

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