The GenAI Future of Consumer Research
We develop a novel generative AI (GenAI) trajectory, “democratization-average trap-model collapse,” to identify data and model challenges posed by GenAI, from which we project the GenAI future of consumer research. This trajectory consists of three key phenomena: democratization broadens consumer participation, the average trap produces generic responses, and model collapses occurs when GenAI outputs lose human sensibilities.
21 Smith School Professors Named Among Top 2% Scholars Worldwide
Twenty-one Smith School professors were named among the top 2% most cited researchers globally, according to Elsevier’s 2025 study across 22 fields. Representing both current and emeritus faculty, their impactful research advances business knowledge and global academic excellence.
Smith School Presents AI Research At Lightning Speed
The Robert H. Smith School of Business hosted AI Lightning Talks on Oct. 23, 2025, featuring 15 faculty and PhD presenters sharing fast-paced insights into recent AI research topics, from healthcare and entrepreneurship to generative AI and visual design.
Smith School Celebrates Third INFORMS Marketing Science Fellow P. K. Kannan
P. K. Kannan, associate dean and marketing professor at the Smith School, was named a Fellow of the INFORMS Society for Marketing Science, honoring his decades of influential research, mentorship, and service in digital marketing, analytics, and marketing science.
ISSIP Honors Smith’s Roland Rust for ‘Advancing Service Innovation'
Smith’s Roland Rust has been named a 2025 ISSIP Fellow for pioneering contributions to service research, including founding key conferences and journals, and advancing AI scholarship in the field. He ranks among the world’s top 100 business research scientists.
Women Make History at the Paris 2024 Olympics
For the first time, equal numbers of male and female athletes will compete in the 2024 Paris Olympics. Celebrating gender parity, this milestone highlights the progress in women's sports since Paris 1924, where only 4.4% of athletes were women.
Learning from the Best
At Smith, world-class faculty bring decades of research and expertise directly to undergraduate classrooms, offering students a unique opportunity to learn from top scholars, a rare practice among public universities.
All in on AI
The Robert H. Smith School of Business at the University of Maryland is pioneering AI education to meet rising industry demand. The school's new AI center and specialized programs prepare students to address business challenges with AI, ensuring graduates' market relevance.
21 Smith School Professors Named Among Top 2% Scholars Worldwide
The University of Maryland’s Robert H. Smith School of Business faculty shapes future leaders in classrooms and drives global impact through groundbreaking research. Recently, 21 professors were ranked among the top 2% most-cited scholars worldwide by Elsevier. Explore their influential contributions elevating knowledge and inspiring the next generation of business leaders.
AMA CEO Shares Vision for the Future of Marketing During CEO at Smith
Bennie F. Johnson, CEO of the American Marketing Association, shared insights on the marketing industry's future at the University of Maryland. Johnson discussed AI's role, data privacy, demand for versatile marketers, personal branding, and overcoming self-doubt. Discover his predictions and advice shaping the marketing landscape.