Faculty Impact Articles

SMITH BRAIN TRUST — There’s no question that internet advertising is increasingly vital for business survival. The question is: Where do you start? And how can you be sure that your advertising dollars are reaching the right audience?

Investing in CRM and Analytics Key to Paradigm Shift in Product Innovation 

Gender diversity can improve a firm's performance, research shows, but consensus is fleeting as to why a lack diversity persists on corporate boards.

SMITH BRAIN TRUST — Wall Street responds to surprises, but not always in intuitive ways. Share prices go up at the firm level when a company issues a stronger than expected earnings report, which makes sense.

SMITH BRAIN TRUST — An abusive boss can make work miserable for anyone, prompting defiant employees to retaliate or flee. New research co-authored by Hui Liao at the University of Maryland’s Robert H. Smith School of Business shows a third option.

SMITH BRAIN TRUST — Has Starbucks figured out a way to entice its devoted morning-coffee crowd to come back later in the day? The Seattle-based retail chain is rolling out a line of ice cream coffee treats — called affogatos — at 100 stores across the country, betting that a more decade

SMITH BRAIN TRUST — Are Canada’s oil sands losing their luster? More than a decade ago, big multinational energy companies were flocking to the Western province of Albert

SMITH BRAIN TRUST — Uber has amassed a string of negative headlines in recent months.

SMITH BRAIN TRUST — Company pages on social media sites like Facebook contain real-time information for brand managers hoping to gauge customer sentiment, but only if they know how to make sense of the raw data. New research from the University of Maryland’s Robert H.

SMITH BRAIN TRUST — Public companies — owned by shareholders with stock — have the advantage of being able to easily tap into financial markets when they need money, either by selling more equity as stock or often by issuing portions of their debt as bonds.