Faculty Impact Articles

March 26, 2017
Fearless Idea 26: Know the Power of Posh Labels

SMITH BRAIN TRUST — High-priced luxury handbags are sometimes referred to as “statement pieces,” and for at least some women, the statement they’re making is: “Don’t even try to take my man.” For such women, luxury accessories, such as high-priced designer shoes and handbags, function as “a signaling syste

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March 25, 2017
Fearless Idea 25: Find What Drives Consumers

SMITH BRAIN TRUST — Let’s say your company has had a very profitable year, and has decided to reward you, one of its top contributors, with a handsome, 8 percent pay increase. Well done. Now, let’s say it’s just before the holidays.

Read News Story : Fearless Idea 25: Find What Drives Consumers
March 24, 2017
Fearless Idea 24: Unleash Your Creativity

SMITH BRAIN TRUST — Sharing creative ideas at work can be risky. What if a suggestion appears foolish? What if it upsets a comfortable routine? What if it fails? When in doubt, many employees keep their mouths shut.

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March 23, 2017
Fearless Idea 23: Win Over a New Team

SMITH BRAIN TRUST — Words of wisdom for new managers: First win over your team, then roll out your changes. But do it all with a keen understanding of the leader who came before you.

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March 22, 2017
Fearless Idea 22: Shatter Misconceptions Among Job Seekers

SMITH BRAIN TRUST — Why do job seekers, scrolling through employment postings, favor some employers over others?

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March 21, 2017
Fearless Idea 21: Anchor Your Teams

SMITH BRAIN TRUST — Organizations need strong leaders who can build high-quality relationships with their subordinates. But the same leaders create a liability when they exit because loyal employees will often follow them out the door. The result can be “turnover contagion.”

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March 20, 2017
Fearless Idea 20: Think Long-Term

SMITH BRAIN TRUST — It might be the biggest but least-talked-about drag on the U.S. economy and, paradoxically, it might be why your equity portfolio looks so good, with perky stock prices, cushy buybacks and better-looking dividends. It’s called short-termism, or quarterly capitalism.

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March 19, 2017
Fearless Idea 19: Ditch Your 'Wingman'

SMITH BRAIN TRUST — If you want to meet new people, leave your “wingman” at home and go out alone. People will think you are more open-minded, curious and interested in the world and be more likely to strike up a conversation with you.

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March 18, 2017
Fearless Idea 18: Avert Financial Crises

SMITH BRAIN TRUST — Information systems professor Louiqa Raschid learned valuable lessons from her involvement in developing the Sahana Open Source system for natural disaster recovery management that was used effectively for such events as Superstorm Sandy.

Read News Story : Fearless Idea 18: Avert Financial Crises
March 17, 2017
Fearless Idea 17: Advertise Smarter

SMITH BRAIN TRUST — There’s no question that internet advertising is increasingly vital for business survival. The question is: Where do you start? And how can you be sure that your advertising dollars are reaching the right audience?

Read News Story : Fearless Idea 17: Advertise Smarter
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